Once called Convention and Visitors Bureaus, Destination Marketing Organizations
are the entities charged with promoting their regions to the rest of the world. While some still utilize the CVB moniker, others have shifted to less restrictive (and more vibrant) organizational names such as Experience Grand Rapids, Meet Minneapolis, Choose Chicago, Destination Gettysburg, Visit Tampa Bay and Discover Lehigh Valley.
Regardless of their name, the work of Destination Marketing Organizations is vital to growing the economies of their areas. DMOs serve as the local expert on all there is to see and do for visitors and residents alike. Many actively solicit international, national, regional and state meetings, conventions, sports events and motorcoach tours to their communities, bringing thousands of visitors to town. They use public relations, social media, mobile technology and traditional advertising to attract consumers to visit for a day, a weekend or a full week to experience their hometown. The best description we’ve seen on the subject was produced in 2013 by Destination Marketing Association International. Click the video to see what and why DMOs do what they do.
Also within the travel and tourism industry lies the Meetings and Convention component for some Destinations. Click this video to learn more.
Recognized throughout the DMO industry as its highest educational achievement, CDME (Certified Destination Marketing Executive) is an advanced educational program for veteran and career-minded DMO executives looking for senior-level professional development courses. Under the auspices of Destination Marketing Association International, the focus of the program is on vision, leadership, productivity and the implementation of business strategies.
For one week each year, tourism industry professionals from all over the Southeast meet for the Southeast Tourism Society Marketing College. Students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College professors are working professionals who not only bring expertise, but real-world knowledge and experience, to the classroom. Students who attend three years of Marketing College receive a Travel Marketing Professional (TMP) certification.
Since 1999, Sales Academy™ has assisted over 1,000 sales professionals in selling their destinations more effectively. The course's results-oriented content has proven to help achieve sales goals, win new group customers and increase sales.