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Monday, September 28, 2015

Early DMO Usage of (and Perceptions of the Usefulness of) the DMAI Event Impact Calculator

by Jonathan Freeze, Director of Marketing at the Greater Raleigh CVB

The DMAI Event Impact Calculator was developed to establish a uniform method of identifying the economic impact of meetings, conventions, tournaments and other events. In 2014, Jonathan Freeze, CDME, worked with DMAI staff to field a study to identify the utilization of the EIC and how it was being used to communicate impact to stakeholders and investors. You can access the study by clicking HERE to access Jonathan's LinkedIn page, where the study results reside.

Author: Bill Geist
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