DMO Impact Articles Minimize

The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

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The ROI of DMO Promotion on State and Local Tax Collections

by the Ball State University Center for Business and Economic Research

The 2008 study by Ball State University researchers found that, for every dollar of DMO promotion, state and local tax revenues increased $15. Click HERE to download the PDF. Thanks to Irving CVB CEO Maura Gast for the catch and Southern Indiana Clark-Floyd Counties CTB CEO Jim Epperson for the link.  

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CASE STUDY: How the Visitor Industry Contributes to the Local Economy

by the Destination & Travel Foundation and the Greater Phoenix CVB

A fascinating look into the impact of a vibrant visitor economy on property (and other) taxes...showcasing how even more vital tourism is to a community than previously thought. Compiled by the Greater Phoenix CVB and published by the Destination & Travel Foundation, this is must read stuff for any DMO pro that is attempting the communicate the value of visitors. Click HERE to download the PDF.  

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The Power of Destination Marketing

By the US Travel Association & Longwoods International

This Longwoods International study, commissioned by the US Travel Association, presents two compelling case studies on how travel marketing has had significant impact on the economies of Michigan and Philadelphia. Click HERE to view the report.  

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Visitors Mean Jobs: The Illinois Campaign

by GrahamSpencer, the Rockford Area CVB and the Illinois Council of CVBs

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

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