DMO Impact Articles Minimize

The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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The Impact of Cutting Funding for Tourism Promotion

by IHS Global Insight and DK Shifflet & Associates Ltd.

Another study of the sadly misguided Colorado experience of the early 1990s...transitioned to the potential impact such a move would have on New Jersey (and your state?). Authored by James Caldwell of D.K.Shifflet and Ken McGill of IHS Global Insight. Click HERE to download the study.

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.
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