DMO Impact Articles Minimize

Visitors Mean Jobs: The Illinois Campaign

by GrahamSpencer, the Rockford Area CVB and the Illinois Council of CVBs

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

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The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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The Impact of Cutting Funding for Tourism Promotion

by IHS Global Insight and DK Shifflet & Associates Ltd.

Another study of the sadly misguided Colorado experience of the early 1990s...transitioned to the potential impact such a move would have on New Jersey (and your state?). Authored by James Caldwell of D.K.Shifflet and Ken McGill of IHS Global Insight. Click HERE to download the study.

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.
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Destination Leadership

by Bill Geist

A chapter from the seminal book on Destination Leadership by Bill Geist that outlines tactics to engage Board Members and Stakeholders to advocate for the success and sustainability of their communities. And, in today's challenging environment...DMOs need to step up their game and relevancy like never before.
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