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Travel's Essential Contribution to Economic Development

by US Travel

Made in America: Travel’s Essential Contribution to Economic Development showcases how destinations are successful and important contributors to local communities and economic development. It also highlights how the role of the DMO has evolved to be a community manager. CLICK HERE
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The Economic Review of Travel in America

by US Travel 2018

The Economic Review of Travel in America (ERTIA) documents 2017 and historical measurements of the U.S. travel industry, detailing domestic and international inbound travel volume and the impact of travel on the U.S. economy. CLICK HERE
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The Perfect Combination (The "Halo Effect' of Tourism Advertising)

by George Zimmerman, Chairman, Longwoods International USA

Referred to as the "Halo Effect" study by Longwoods International, what we always knew in the back of our minds is now validated: That Destination Marketing increases the perception that the destination is a good place to live, work and start a business. Tourism is, indeed, the First Date for Economic Development.

CLICK HERE to download the article that summarizes the research.
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Early DMO Usage of (and Perceptions of the Usefulness of) the DMAI Event Impact Calculator

by Jonathan Freeze, Director of Marketing at the Greater Raleigh CVB

The DMAI Event Impact Calculator was developed to establish a uniform method of identifying the economic impact of meetings, conventions, tournaments and other events. In 2014, Jonathan Freeze, CDME, worked with DMAI staff to field a study to identify the utilization of the EIC and how it was being used to communicate impact to stakeholders and investors. You can access the study by clicking HERE to access Jonathan's LinkedIn page, where the study results reside.

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Destination Marketing and Economic Development: Creating a Singular Place Brand

by Longwoods International

Many of us have long believed that Destination Marketing possesses an impact far greater than simply "heads in beds." That belief has now been quantified in a breakthrough study by Longwoods International and authored by our friend George Zimmerman.

Longwoods International surveyed more than 18,000 consumers regarding 10 destination marketing campaigns, a combination of cities, states and regions. And while the data points varied somewhat by destination, the results of this research were consistent across all destinations. In every case, tourism advertising by a destination and subsequent visitation significantly improved the image of that destination not just as a place to visit, but also for a wide range of other economic development objectives.

Click HERE for the link to the article.

 

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