Articles on Governance Minimize

Friday, July 4, 2014

The Roles & Responsibilities of a DMO: The Durham Adaptation

by Shelly Green & Reyn Bowman / Durham CVB

The DMAI Foundation's 2008 Futures Study included a diagram (often referred to as the Maltese Cross) to showcase the breadth of what a modern day DMO must be involved in to remain relevant. The Durham CVB adapted and customized the diagram to communicate more effectively to its home crowd. Click HERE to view the Durham Cross and HERE to see Visit Bellevue's (WA) adaptation.

Author: Bill Geist
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