Management and Crisis articles Minimize

Destination Partnership Development: The Other Web

by Amie Burrill, CDME of the Burnsville MN CVB

Destination Marketing/Management Organizations have traditionally utilized the basic tools of product marketing. The competitive nature of the tourism industry retains a threat to survival for those DMOs who are not current in evaluating the performance and future of their marketing programs in our dynamic and technically evolving marketplace. CLICK HERE to read Amie's white paper.

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Town and Gown Relationships for Destination Marketing

by Stephen Koranda, CDME, CTA

“Traditional” partners of a DMO typically include hotels, convention centers, sports facilities, attractions and restaurants. Meanwhile secondary partners may consist of Parks and Recreation departments, arts councils, economic development offices, and/or district associations such as a downtown association. But in some destinations, the university is a key partner. Click HERE to download Stephen's paper which reveals 5 ways DMO's have collaborated with their local universities to further drive visitation.
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Reviews, Reputation & ROI: Getting the Most out of TripAdvisor

Presentation by Steve Paganelli at the 2014 North Dakota Tourism Conference

Consumer Reviews are a huge part of consumers' decision process, TripAdvisor's Steve Paganelli offers tips on how DMO pros can improve their destination's image (and ROI) through TripAdvisor's tools. You can view the presentation deck HERE.

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Air Route Development & Destinations: Working Together

by Christopher Kam / Hawaii VCB

Attracting commercial air service to destination airports has never been tougher. However, Christopher Kam shared some telling statistics at the 2013 TTRA Annual Conference. The slides of his presentation are HERE.

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A Review and Analysis of the Role of CVBs in Destination Product Development

by Jim Epperson / Southern Indiana Clark-Floyd Counties CTB

In this White Paper by Jim Epperson (Southern Indiana Clark-Floyd Counties CTB), the traditional role of convention and visitor bureaus as simply sales and marketing organizations is contrasted with the growing participation in destination product development activities. Click HERE to download the paper. 

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