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Friday, July 4, 2014

A Review and Analysis of the Role of CVBs in Destination Product Development

by Jim Epperson / Southern Indiana Clark-Floyd Counties CTB

In this White Paper by Jim Epperson (Southern Indiana Clark-Floyd Counties CTB), the traditional role of convention and visitor bureaus as simply sales and marketing organizations is contrasted with the growing participation in destination product development activities. Click HERE to download the paper. 

Author: Bill Geist
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Categories: Articles, Research/Trends, Management/CrisisNumber of views: 52674

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