Management and Crisis articles Minimize

The Geography of Somewhere

by Scott Russell Sanders

Author Scott Russell Sanders shared this provacative presentation at the 2006 Civic Tourism Conference in Prescott AZ. In this keynote address, he challenged destination leaders to visit other regions to learn what makes them unique...and then return home, inspired to foster those qualities in our own communities. Click HERE to download the PDF. 

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The Leadership of a CVB

by John Meroski / Visit Fayetteville

This CDME Paper, by John Meroski of Visit Fayetteville, outlines the key characteristics of the leader of a Destination Marketing Organization. In the paper, John identifies the primary attributes of organizational leadership...and applies them to leading a DMO. Click HERE to download the doc. 

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What Makes A Balanced Destination Management Organization?

by Mike Butts / Visit Charlotte

Given most DMOs are funded from a tax source, it is logical that these Bureaus measure the results produced from the various business activities of the organization. However, in his CDME paper, Visit Charlotte's Mike Butts argues that a DMO must have a more balanced business approach beyond just “selling” to groups. Click HERE to download the doc. 

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The Role of CVBs in Visitor Product Development

by Darren Rudloff / Visit Cheyenne

Updated in 2008, this CDME paper by Darren Rudloff (of Visit Cheyenne) examines the current roles played by U.S. CVBs in visitor product development and suggests new trends taking place in the Destination Marketing Industry. Click HERE to download the doc.

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The Roles & Responsibilities of a DMO: The Durham Adaptation

by Shelly Green & Reyn Bowman / Durham CVB

The DMAI Foundation's 2008 Futures Study included a diagram (often referred to as the Maltese Cross) to showcase the breadth of what a modern day DMO must be involved in to remain relevant. The Durham CVB adapted and customized the diagram to communicate more effectively to its home crowd. Click HERE to view the Durham Cross and HERE to see Visit Bellevue's (WA) adaption.

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