Management and Crisis articles Minimize

The Roles & Responsibilities of a DMO: The Durham Adaptation

by Shelly Green & Reyn Bowman / Durham CVB

The DMAI Foundation's 2008 Futures Study included a diagram (often referred to as the Maltese Cross) to showcase the breadth of what a modern day DMO must be involved in to remain relevant. The Durham CVB adapted and customized the diagram to communicate more effectively to its home crowd. Click HERE to view the Durham Cross and HERE to see Visit Bellevue's (WA) adaption.

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

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Visitors Mean Jobs: The Illinois Campaign

by GrahamSpencer, the Rockford Area CVB and the Illinois Council of CVBs

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

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The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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Advocacy: It's Not Just for a Crisis

by Brad Toll / Greater Green Bay CVB

"DMOs must be active advocates for the work of their organization and the power of tourism's economic impact on their local economy." Click HERE to read Greater Green Bay CVB's Brad Toll's CDME paper on Advocacy. 

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