Management and Crisis articles Minimize

The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

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Visitors Mean Jobs: The Illinois Campaign

by GrahamSpencer, the Rockford Area CVB and the Illinois Council of CVBs

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

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The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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Advocacy: It's Not Just for a Crisis

by Brad Toll / Greater Green Bay CVB

"DMOs must be active advocates for the work of their organization and the power of tourism's economic impact on their local economy." Click HERE to read Greater Green Bay CVB's Brad Toll's CDME paper on Advocacy. 

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The Tourism Business Improvement District

by John Lambeth / Civitas

John Lambeth (Civitas) has been at the forefront of one of the most impactful new funding mechanisms for Destination Marketing in the U.S. While T-BIDs traditionally involve additional investment from hotels, the beauty in the design is that government can't misappropriate these funds (as they do with Room Tax revenues). John provides a basic overview of Tourism BIDs HERE...and the 5 Steps to forming a BID HERE.  

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