by Maura Gast / Irving CVB
One of the perennial challenges before DMOs is the determination of just who is the client, the customer or our industry partners...often played out in how group leads are handled. The Irving CVB’s Maura Gast was clear on who she thinks the customer is in her classic speech at DMAI/Las Vegas 2008. So, it’s no surprise that her Bureau’s Lead Distribution Policy reflects that same philosophy. Click HERE to download the pdf.