Marketing and branding articles Minimize

30 Presentations from SoMeT 2015

Scott Dring, Annie Rummel, Shelley Piriano and many more

SoMeT is one of the premier conferences in the Social Media space for Destination Marketers...and they've posted 30 videos featuring keynote addresses and break-out sessions from their 2015 event HERE.

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College Towns Offer Opportunities for Unique Partnerships between DMOs and Universities

by Shannon Overby, President/CEO of Bryan-College Station CVB

CDME white paper by Bryan-College Stations President and CEO, Shannon Overby. CLICK HERE to download.
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Brands in DestinationNext

by Duane Knapp of BrandStrategy Inc

Building and Protecting the Destination Brand is essential and one of the three transformational opportunities identified as part of the DestinationNext initiative. Duane Knapp outlines how you can ensure you are doing just that for your Destination. CLICK HERE to download.
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Destination Marketing and Economic Development: Creating a Singular Place Brand

by Longwoods International

Many of us have long believed that Destination Marketing possesses an impact far greater than simply "heads in beds." That belief has now been quantified in a breakthrough study by Longwoods International and authored by our friend George Zimmerman.

Longwoods International surveyed more than 18,000 consumers regarding 10 destination marketing campaigns, a combination of cities, states and regions. And while the data points varied somewhat by destination, the results of this research were consistent across all destinations. In every case, tourism advertising by a destination and subsequent visitation significantly improved the image of that destination not just as a place to visit, but also for a wide range of other economic development objectives.

Click HERE for the link to the article.


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Branding for Small Communities

by Marcy Jarrett of Visit Enid

Branding has become one of the most powerful tools in marketing destinations. This paper by Marcy Jarrett discusses the branding process as it relates to communities under 50,000. Included are successful processes that can be adapted for any size community.

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