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What is Your Destination's BrandPromise Commitment?

by Duane Knapp

Thinking like a brand requires a different mindset, perspective and approach than just business as usual. The BrandPromise Commitment is the key to this different approach and is absolutely fundamental to creating, developing or enhancing a new or existing Genuine Brand.  

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Community Brands

by Duane Knapp

This chapter excerpt from Duane Knapp's The BrandPromise® provides a detailed outline of how to apply the BrandPromise methodology to communities and destinations. Click HERE to download the pdf.  

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Toolkit for Community Marketing & Cultural Heritage Organizations

by Reyn Bowman

From the Joint Task Force of Americans for the Arts and Destination Marketing Association International, chaired by former Durham CVB CEO Reyn Bowman. The purpose of this document is to open dialogue and foster working relationships between DMOs and local community cultural and heritage organizations. Click HERE to download the pdf.

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Measuring Your Online Audience

By Chris Adams / Miles Media

On why establishing a standard for DMO websites makes sense, by Chris Adams from Miles Media. Click HERE to read.
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Why More Small Cities Are Turning To Branding

by Bill Baker, Total Destination Marketing

According to Bill Baker (of Total Destination Marketing), we are living in the most competitive time in history. Cities and regions of all sizes now find themselves competing more fiercely for attention, relevance, and respect – and sometimes against places on the other side of the world.
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