Political advocacy articles Minimize

Meetings Deliver: The Business Value of Meetings and Events

by MPI and Roger Rickard

Meetings drive sales and profitability for business and enable organizations to deliver on key strategic objectives. They serve as a catalyst for education and professional development, motivation, behavior change and concrete action. And for the hundreds of local economies that rely on the meetings economy, conferences create jobs and tax revenues wherever participants gather. Meeting professionals have known this for years. Now they can prove it. 

This recorded Webinar with Roger Rickard combines the findings of several reports that confirm that "Meetings Deliver."

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The ROI of DMO Promotion on State and Local Tax Collections

by the Ball State University Center for Business and Economic Research

The 2008 study by Ball State University researchers found that, for every dollar of DMO promotion, state and local tax revenues increased $15. Click HERE to download the PDF. Thanks to Irving CVB CEO Maura Gast for the catch and Southern Indiana Clark-Floyd Counties CTB CEO Jim Epperson for the link.  

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The Coalition for a Traditional School Year

by The Coalition for a Traditional School Year

This website provides background data on the fight to return to a traditional school start date. If you are looking for talking points and case studies of States that have been successful in rolling their school starts back, you'll find lots of data. Click HERE to view the site.  

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Visitors Mean Jobs: The Illinois Campaign

by GrahamSpencer, the Rockford Area CVB and the Illinois Council of CVBs

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

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The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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