Research and Trend Articles Minimize

The Perfect Combination (The "Halo Effect' of Tourism Advertising)

by George Zimmerman, Chairman, Longwoods International USA

Referred to as the "Halo Effect" study by Longwoods International, what we always knew in the back of our minds is now validated: That Destination Marketing increases the perception that the destination is a good place to live, work and start a business. Tourism is, indeed, the First Date for Economic Development.

CLICK HERE to download the article that summarizes the research.
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State of the American Traveler: Mobile Edition

by Destination Analysts

Destination Analysts' semi-annual review of the state of American's view of travel has expanded to a quarterly basis. Along with the current attitudes, they explore how travelers use technology. Click HERE to link to the pdf.
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State of the American Traveler: Technology Edition April 2016

by Destination Analysts

Destination Analysts' semi-annual review of the state of American's view of travel has expanded to a quarterly basis. Along with the current attitudes, they explore how travelers use technology. Click HERE to link to the pdf.
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Megatrends Defining Travel in 2016

by Skift 2016

Skift has deep experience identifying and synthesizing existing and emerging trends based on its daily coverage of the global travel industry, its twice-monthly Skift Trends Reports, and its flagship Skift Global Forum annual conference. Using this expertise, this Skift magazine identifies these key megatrends that will help you be better informed about building your business strategies over the next year, and will keep you on the cutting edge of the future of travel in 2016 and beyond. CLICK HERE to read the full report. 

 

 

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State of International Travel: February 2016

by Destination Analysts

International travel to the U.S. is growing at an increasing rate. Using data from Destination Analysts' annual study of internationally-oriented travelers in the top 12 U.S. feeder markets (United Kingdom, France, Germany, Italy, Canada, Mexico, Brazil, Australia, China, India, Japan and South Korea), Destination Analysts share how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items) and more. CLICK HERE for more information.
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