Research and Trend Articles Minimize

Destination Marketing and Economic Development: Creating a Singular Place Brand

by Longwoods International

Many of us have long believed that Destination Marketing possesses an impact far greater than simply "heads in beds." That belief has now been quantified in a breakthrough study by Longwoods International and authored by our friend George Zimmerman.

Longwoods International surveyed more than 18,000 consumers regarding 10 destination marketing campaigns, a combination of cities, states and regions. And while the data points varied somewhat by destination, the results of this research were consistent across all destinations. In every case, tourism advertising by a destination and subsequent visitation significantly improved the image of that destination not just as a place to visit, but also for a wide range of other economic development objectives.

Click HERE for the link to the article.

 

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State of the American Traveler: July 2015

by Destination Analysts

Destination Analysts' semi-annual review of the state of American's view of travel. Along with the current attitudes of U.S. travelers, there is deep data on the use of technology by today's tourist and the content that drives choice. Click HERE to download the pdf.

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State of the American Traveler: January 2015

by Destination Analysts

Destination Analysts' semi-annual review of the state of American's view of travel. Along with the current attitudes of U.S. travelers, there is deep data on the use of technology by today's tourist and the content that drives choice. Click HERE to view the PDF.

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Mobile: Impact on Destination Marketing

Presentation by Chris Adams of Miles Media

Click here to download the pdf Global Index of DMOs
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Brewery Tourism

Presentation by Jennifer Francioni Kraftchick, Erick T Byrd, Bonnie Canzini and Nancy J Gladwell at STS

Who knew? Brewery Tourism.  CLICK HERE to download the pdf of the presentation at STS.
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