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A Review and Analysis of the Role of CVBs in Destination Product Development

by Jim Epperson / Southern Indiana Clark-Floyd Counties CTB

In this White Paper by Jim Epperson (Southern Indiana Clark-Floyd Counties CTB), the traditional role of convention and visitor bureaus as simply sales and marketing organizations is contrasted with the growing participation in destination product development activities. Click HERE to download the paper. 

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What Makes A Balanced Destination Management Organization?

by Mike Butts / Visit Charlotte

Given most DMOs are funded from a tax source, it is logical that these Bureaus measure the results produced from the various business activities of the organization. However, in his CDME paper, Visit Charlotte's Mike Butts argues that a DMO must have a more balanced business approach beyond just “selling” to groups. Click HERE to download the doc. 

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The Role of CVBs in Visitor Product Development

by Darren Rudloff / Visit Cheyenne

Updated in 2008, this CDME paper by Darren Rudloff (of Visit Cheyenne) examines the current roles played by U.S. CVBs in visitor product development and suggests new trends taking place in the Destination Marketing Industry. Click HERE to download the doc.

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Meetings Deliver: The Business Value of Meetings and Events

by MPI and Roger Rickard

Meetings drive sales and profitability for business and enable organizations to deliver on key strategic objectives. They serve as a catalyst for education and professional development, motivation, behavior change and concrete action. And for the hundreds of local economies that rely on the meetings economy, conferences create jobs and tax revenues wherever participants gather. Meeting professionals have known this for years. Now they can prove it. 

This recorded Webinar with Roger Rickard combines the findings of several reports that confirm that "Meetings Deliver."

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

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