Research and Trend Articles Minimize

The Power of Destination Marketing

By the US Travel Association & Longwoods International

This Longwoods International study, commissioned by the US Travel Association, presents two compelling case studies on how travel marketing has had significant impact on the economies of Michigan and Philadelphia. Click HERE to view the report.  

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Future Trends in Travel, Tourism & Technology

by Amadeus

Amadeus is a leading technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Click HERE for a number of challenging Reports and White Papers on the present…and the Future.

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The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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The Impact of U.S. Business Travel

by U.S. Travel Association & Oxford Economics USA

This study by U.S. Travel Association and Oxford Economics USA, establishes the bottom-line value of business travel to the economy. Click HERE to learn more.  

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The Role of Business Events

by the Business Events Council of Australia

Although there is a growing recognition within government and the community that business events make a broader contribution to the host destination than simply tourism benefits, the measures used to assess the value of business events still focus almost exclusively on tourism. This paper, from the Business Events Council of Australia, examines the broader value of business events and seeks to identify opportunities to leverage this value beyond the obvious economic benefits to the host destination." Click HERE to download the PDF.

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