Research and Trend Articles Minimize

The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

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The ROI of DMO Promotion on State and Local Tax Collections

by the Ball State University Center for Business and Economic Research

The 2008 study by Ball State University researchers found that, for every dollar of DMO promotion, state and local tax revenues increased $15. Click HERE to download the PDF. Thanks to Irving CVB CEO Maura Gast for the catch and Southern Indiana Clark-Floyd Counties CTB CEO Jim Epperson for the link.  

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The Power of Destination Marketing

By the US Travel Association & Longwoods International

This Longwoods International study, commissioned by the US Travel Association, presents two compelling case studies on how travel marketing has had significant impact on the economies of Michigan and Philadelphia. Click HERE to view the report.  

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Future Trends in Travel, Tourism & Technology

by Amadeus

Amadeus is a leading technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Click HERE for a number of challenging Reports and White Papers on the present…and the Future.

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The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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