Research and Trend Articles Minimize

Air Route Development & Destinations: Working Together

by Christopher Kam / Hawaii VCB

Attracting commercial air service to destination airports has never been tougher. However, Christopher Kam shared some telling statistics at the 2013 TTRA Annual Conference. The slides of his presentation are HERE.

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Speculation on the Future of Destination Marketing Organizations

by Anna Pollock of DestiCorp UK

A fascinating (while chilling) analysis of the future of Destination Marketing Organizations from Anna Pollock of DestiCorp UK. Click HERE to download the pdf.  

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A Review and Analysis of the Role of CVBs in Destination Product Development

by Jim Epperson / Southern Indiana Clark-Floyd Counties CTB

In this White Paper by Jim Epperson (Southern Indiana Clark-Floyd Counties CTB), the traditional role of convention and visitor bureaus as simply sales and marketing organizations is contrasted with the growing participation in destination product development activities. Click HERE to download the paper. 

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What Makes A Balanced Destination Management Organization?

by Mike Butts / Visit Charlotte

Given most DMOs are funded from a tax source, it is logical that these Bureaus measure the results produced from the various business activities of the organization. However, in his CDME paper, Visit Charlotte's Mike Butts argues that a DMO must have a more balanced business approach beyond just “selling” to groups. Click HERE to download the doc. 

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The Role of CVBs in Visitor Product Development

by Darren Rudloff / Visit Cheyenne

Updated in 2008, this CDME paper by Darren Rudloff (of Visit Cheyenne) examines the current roles played by U.S. CVBs in visitor product development and suggests new trends taking place in the Destination Marketing Industry. Click HERE to download the doc.

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