KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Dick Dale

One of the very first to play the Fender Stratocaster (and the King of the Surf Guitar), Dick...
Bill Geist Author: Bill Geist
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If This is Too Hard...Maybe You Should Just Stop

Over the weekend I received a customer satisfaction survey from a company with whom I do a lot of...
Bill Geist Author: Bill Geist
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Winners and Losers

That's what the news is all about anymore. Who wins? Who loses? And, the Mexican government's...
Bill Geist Author: Bill Geist
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Doubling Down on American Music

Brand USA (this nation's destination marketing agency) has doubled down on its sensational...
Bill Geist Author: Bill Geist
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I Love Technology

For all its flaws (e.g., Facebook), technology makes our world better. And, nowhere can this be...
Bill Geist Author: Bill Geist
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The Loss of Brilliance

Without a doubt, one of the most brilliant product launches and success stories of the last...
Bill Geist Author: Bill Geist
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Nomadness

One of the most compelling keynotes I've witnessed at Destination International's Annual...
Bill Geist Author: Bill Geist
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Keith Flint

Aloneness. For some of us...those days to luxuriate in solitude are heavenly. For those that...
Bill Geist Author: Bill Geist
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What True Learning Is at Participant-Centered Conferences

Putting the participant at the center of your conference programming by becoming more...
Jeff Hurt Author: Jeff Hurt
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On Destination Leadership

A few weeks ago, I had the opportunity to guest on a travel industry podcast hosted by Nicole...
Bill Geist Author: Bill Geist
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The Impossible Slider

I outgrew my affection for White Castle sliders in my early 30s (somewhat simultaneous to my not...
Bill Geist Author: Bill Geist
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It's an Homage

Sammy Hagar and the Circle have just dropped the first single from the new album...and the...
Bill Geist Author: Bill Geist
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Get to the Good Stuff

Back in 2016, I opined in my monthly Z-News commentary (this month's dropped yesterday) that...
Bill Geist Author: Bill Geist
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Free-Agent, Lisa Block, Joins Velvet Chainsaw

While many have been focused this winter on who is going to land free agents like Bryce Harper...
Jeff Hurt Author: Jeff Hurt
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Our Values Can't Be for Sale

A little over a year ago, Delta Airlines rescinded its group discounts to members of the NRA....
Bill Geist Author: Bill Geist
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On Being Fearless

Destination Marketing typically tip-toes through the tulips. Gorgeous images and video is...
Bill Geist Author: Bill Geist
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The Three Things

Destination Marketing has become dizzyingly complex. But, does it need to be? In his 2010 book,...
Bill Geist Author: Bill Geist
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Peter Tork

At one point, The Monkees outsold the Beatles and the Stones...combined. And, while they were...
Bill Geist Author: Bill Geist
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The Softening of Intent

A few weeks ago, our friends at Destination Analysts released preliminary findings on the State...
Bill Geist Author: Bill Geist
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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B...
Jeff Hurt Author: Jeff Hurt
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DMOs = Hokum?

It will be an interesting couple of days in Dallas. For those that have not been following...
Bill Geist Author: Bill Geist
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The Talent Undiscovered

Have you seen the trailer for "Yesterday?" The concept behind the movie is that, after being hit...
Bill Geist Author: Bill Geist
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Boldly Going

The State of Indiana has never meaningfully invested in promoting itself as a destination...which...
Bill Geist Author: Bill Geist
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Another Nail

USA Today has laid off all but a handful of its Travel section staff, essentially shuttering one...
Bill Geist Author: Bill Geist
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The School Start Date Conundrum

I know I'm too close to this debate, having fought this battle in Wisconsin years ago (and...
Bill Geist Author: Bill Geist
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