KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Music's Terrible, Horrible, No Good, Very Bad Week

I can't recall a shittier week for losing artists from multiple genres. Rock, pop, country,...
Bill Geist Author: Bill Geist
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Thank You to All Our Friends

It's that time of the year when Americans express their thankfulness for many things. And, Terri...
Bill Geist Author: Bill Geist
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Send Them Home

Yesterday afternoon, I popped into my local pharmacy/convenience store to pick up a few...
Bill Geist Author: Bill Geist
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Wait...Airbnb is a Reason to Say "No?"

Feasibility is at the core of every hotel development. Will the property be able to be...
Bill Geist Author: Bill Geist
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One for a Desert Island

I love the philosophical question of what songs would be on your playlist if you were stranded on...
Bill Geist Author: Bill Geist
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It Was 25 Years Ago

I'm usually better than this with anniversaries. Maybe it's another sign that I really need to...
Bill Geist Author: Bill Geist
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Divine Karma

Twenty-some years ago, while heading the Greater Madison CVB, I was part of the team that created...
Bill Geist Author: Bill Geist
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Joni Mitchell

I'm not sure why Twitter blew up with tributes earlier this week on the occasion of her...
Bill Geist Author: Bill Geist
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Would We Do this in Business?

One of the truly great gifts I receive in my work with Boards of Directors across this land is...
Bill Geist Author: Bill Geist
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Hey, Amazon?

What city of size isn't in the hunt for Amazon's HQ2? Little Rock. Not that they would have won...
Bill Geist Author: Bill Geist
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More Marketing Isn’t the Answer

A strategic look at your marketing spend, as well as what you spend on your attendee...
Jeff Hurt Author: Jeff Hurt
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A Different Kind of ROI

We've had the honor, over the past 18 months or so, to work with community leaders in Bastrop TX...
Bill Geist Author: Bill Geist
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David Byron

As Rock emerged from the Pop of the '60s, the charismatic frontman was essential to draw...
Bill Geist Author: Bill Geist
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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He's Baaack

Appropriate on this Halloween. After attempting to gut his State's Tourism Promotion Agency last...
Bill Geist Author: Bill Geist
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When It's Time to Bid Adieu

Not to be too morbid on a Monday morning, but one's headstone may be the last opportunity to say...
Bill Geist Author: Bill Geist
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Hey, Mr. President?

A year ago, days before a Reality TV Star was elected President of the United States, the...
Bill Geist Author: Bill Geist
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That's a Stretch

I once had a Mayor of a destination wink at me and say, "Son, you know that Hotel Tax is just...
Bill Geist Author: Bill Geist
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On a Dusty Boxcar Wall

I'm a sucker for a great lyric...and even more for a gender change-up that gives a song a new...
Bill Geist Author: Bill Geist
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Tourism...by God's Hand

I'm guessing it might have something to do with the translation from Hungarian to English...but...
Bill Geist Author: Bill Geist
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Fear v. Fascination

With the exception of one of my daughters, I don't think I've ever known someone as freaked out...
Bill Geist Author: Bill Geist
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When You're Simply Too Close to the Fire

We recently received an invitation from a DMO to a reception to celebrate and show off their new...
Bill Geist Author: Bill Geist
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Leading with the Truth

Destination Marketers can be forgiven for desperately wanting to assure consumers that their...
Bill Geist Author: Bill Geist
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Happy 70th, Sam

When he burst on the rock scene in 1974 as the lead vocalist of Montrose, he was billed as Sam...
Bill Geist Author: Bill Geist
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If You Can't Get it Right...

I have an exceptionally low tolerance for bad customer service. But, my ire is rarely directed at...
Bill Geist Author: Bill Geist
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