KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

20 Ways to Modernize an Annual Meeting – Part 1

Most annual meetings have used the same template agenda for decades. They just replace the...
Jeff Hurt Author: Jeff Hurt
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The Most Influential Restaurant in American History

It's not McD0nald's. But, if you're under 50, you may never have heard of Howard Johnson's. Not...
Bill Geist Author: Bill Geist
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Mental Effort

I’ve been in this industry longer than I like to admit, during which time I’ve had the privilege...
Jeff Hurt Author: Jeff Hurt
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Al Jarreau

The migration of amazing musical talent continued this week as jazzman Al Jarreau departed terra...
Bill Geist Author: Bill Geist
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Great Memory

It was ten years ago that I delivered our analysis and recommendations following a Destination...
Bill Geist Author: Bill Geist
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Dude Gets It

After a week of watching the politically fueled machinations in Florida, it's refreshing to see a...
Bill Geist Author: Bill Geist
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A New Way to Say It

The Destination Marketing sector reacted with shock last week as a Committee of the Florida House...
Bill Geist Author: Bill Geist
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The Irony

Is anybody else picking up on the irony that, last Wednesday, a Florida House of Representatives...
Bill Geist Author: Bill Geist
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A Convoluted Path

There was a time in the not too distant past in which music aficionados discovered new music...
Bill Geist Author: Bill Geist
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10-5

They had already decided before they walked into the room.  With thousands of constituent...
Bill Geist Author: Bill Geist
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What the Laziest Sales People Do

They cold call. It takes no effort (other than punching in the numbers)...and it produces...
Bill Geist Author: Bill Geist
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The Florida Beachhead

The most aggressive (and public) attack to date on Destination Marketing in America begins this...
Bill Geist Author: Bill Geist
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The Ban

The alternative reality in which we now live (thanks to the 24/7 media's reticence to call a lie...
Bill Geist Author: Bill Geist
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Promises Broken

I was in Peoria a couple years ago when Caterpillar announced it would move its corporate...
Bill Geist Author: Bill Geist
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John Wetton

There was a sound in the '80s...the power chord, semi-ballad with a certain undeniable British...
Bill Geist Author: Bill Geist
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Why Your Conference Needs An Intrapreneur

Are you making some changes to your annual conference? Trying to upgrade your participant...
Jeff Hurt Author: Jeff Hurt
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Strange Days, Indeed

To say that it's getting strange out there is an understatement. And, it just got a whole lot...
Bill Geist Author: Bill Geist
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Careful with that Room Tax, Eugene

As I posted up in the Z-News Commentary last Spring, successful tourism is rapidly sowing the...
Bill Geist Author: Bill Geist
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Six Issues Associations Are Having Difficulty Responding To

Many associations are slow to change. Often association leadership views change as something...
Jeff Hurt Author: Jeff Hurt
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Plan Your Vacation

By now, you've heard the statistic: Americans leave over 658 million vacation days on the table...
Bill Geist Author: Bill Geist
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What Participants Expect From 21st Century Conference Experiences

Everything we take for granted about conferences, and planning them, faces...
Jeff Hurt Author: Jeff Hurt
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Remembering a Great Friend and Mentor

I was searching for an old blog post over the weekend when I stumbled upon a eulogy for a dearly...
Bill Geist Author: Bill Geist
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Tedeschi Trucks Tearing Down the Mad City

I first heard Susan Tedeschi on our local "progressive rock" radio station back around the turn...
Bill Geist Author: Bill Geist
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Patient-Centered Care Conferences

Most healthcare professionals are career motivated by saving/improving lives. They make a...
Jeff Hurt Author: Jeff Hurt
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