KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees

Most conferences offer some type of learning opportunities for their participants. From...
Jeff Hurt Author: Jeff Hurt
| |

This is How You Ruin Participation by the Best and Brightest

In its zeal to appeal to voters who have been persuaded that Destination Marketing is nothing...
Bill Geist Author: Bill Geist
| |

The Agenda Driven Board Member

I am fascinated by the effort exerted by individuals and appointing governments to place...
Bill Geist Author: Bill Geist
| |

Designing 21st Century Conference Learning Experiences And Spaces

Our conference learning spaces affect our audience. We must learn to think like designers....
Jeff Hurt Author: Jeff Hurt
| |

The Agenda Driven Board Member

I am fascinated by the effort exerted by individuals and appointing governments to place certain...
Bill Geist Author: Bill Geist
| |

Rockers Running

While there have been a few Rockers that have run for public office (John Hall comes to mind),...
Bill Geist Author: Bill Geist
| |

Branded Food Porn

According to Open Table, 25% of restaurant patrons take pictures of their food before digging in...
Bill Geist Author: Bill Geist
| |

Sigh

I know that the depression that leads to the ultimate decision isn't rational. Most of us will...
Bill Geist Author: Bill Geist
| |

The Politics of Destination Marketing

Politicians aren't stupid. They may not have a clue how to govern...but they are smart (or...
Bill Geist Author: Bill Geist
| |

The Annual Pilgrimage

Many of the posts we are seeing on Social Media platforms in the wake of the Annual Convention of...
Bill Geist Author: Bill Geist
| |

Why Do You Want to be on the Board So Bad?

I am fascinated by the effort exerted by individuals and appointing Boards to place certain...
Bill Geist Author: Bill Geist
| |

For What It's Worth

The Unforgiven was one of the coolest bands that never was. We featured then a number of years...
Bill Geist Author: Bill Geist
| |

The Future of Visitor Information Centers

When it was opened in 2003, over 600 people visited the Information Center per month (and learned...
Bill Geist Author: Bill Geist
| |

Hey, Chattanooga?

Hey, Chattanooga? In the ongoing saga surrounding your Destination Marketing Organization, one...
Bill Geist Author: Bill Geist
| |

Why Your Conference Should be Target-Audience Obsessed

In order to design relevant education and networking experiences at our conferences, we need to...
Jeff Hurt Author: Jeff Hurt
| |

Time to Change

To the friends and fans of this blog: For years, we have taken the path of least...
Bill Geist Author: Bill Geist
| |

Summertime

Yeah, I know it's derivative as hell. But, after a cold, wet June, it's finally Summertime in...
Bill Geist Author: Bill Geist
| |

The Lack of Protest

The combination of rock and protest was pervasive during the '60s. Songs like "For What it's...
Bill Geist Author: Bill Geist
| |

A Brilliant TV Campaign

As we noted in yesterday's Z-News Commentary, the political attacks on Destination Marketing...
Bill Geist Author: Bill Geist
| |

What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
| |

Are We Creating The Wrong Type Of Conference Experiences?

Everyone’s talking about the need to create customer experiences. (Yes, including us, the...
Jeff Hurt Author: Jeff Hurt
| |

Total Brand Execution

When flying into Columbus OH, one cannot escape the surround-sound like barrage of the Columbus...
Bill Geist Author: Bill Geist
| |

Phil Craig

He was the man who said, "You gotta be there before you gotta be there." It's one of a shortlist...
Bill Geist Author: Bill Geist
| |

John Adams Said This Would Happen

The Founding Fathers knew full well that the republic they were creating held the seeds for its...
Bill Geist Author: Bill Geist
| |

The Ultimate Mix

When George Martin and his son took the Beatles' catalogue and created the Cirque du Soleil epic...
Bill Geist Author: Bill Geist
| |
12345678