KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Beautiful Dissonance

The GM of one of Philadelphia's most kick-ass steakhouses gathered us around the bar to show us a...
Bill Geist Author: Bill Geist
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Developing Your Conference Story Arc To Activate Participants’ Brains

Applying a story arc to the conference can activate participants’ brains. And you want...
Jeff Hurt Author: Jeff Hurt
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Back to the 60s

As a child, nothing heralded the approaching Holiday Season like mail-order catalogs. Sears, JC...
Bill Geist Author: Bill Geist
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The California Crisis Matrix

It always seems worse when you think you're in the middle of a crisis and believe that everyone...
Bill Geist Author: Bill Geist
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Use A Conference Story Arc To Shift Your Participants’ Brain Architecture And Strengthen Their Neural Connections

We are helpless story junkies says author, journalist, and storyteller Michelle Weldon. We...
Jeff Hurt Author: Jeff Hurt
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A Guerrilla Play

A few months ago in our client newsletter, we wrote about the South Shore Convention & Visitors...
Bill Geist Author: Bill Geist
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Darrell Scott

When he covers Sarah McLaghlan's "Angel," our friend Mike Massey often quips that it's the...
Bill Geist Author: Bill Geist
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If it's Too Loud, You're Too Old

That was a line from my wild, misspent youth, when hard rock overtook the land.  The science of...
Bill Geist Author: Bill Geist
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What's For Dinner Tonight?

If it's not Burger King's "Nightmare King," you must not live near one. I mean, really: The meat...
Bill Geist Author: Bill Geist
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Tone-Deafness

On the road, in a town, subjected to local political ads for candidates I don't know. One was...
Bill Geist Author: Bill Geist
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Eminence Front

Their most impressive work was produced in the late '60s and 70s. But when The Who took the stage...
Bill Geist Author: Bill Geist
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Not For Everyone

By now, you've likely seen that Nebraska Tourism has created amazing media buzz with its new...
Bill Geist Author: Bill Geist
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Marty Balin

Wow...that was a punch to the gut that I didn't see coming. Transitioning on to the next...
Bill Geist Author: Bill Geist
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Here We Go Again

Another City Council has set in motion a process to shop its contract for Destination Marketing...
Bill Geist Author: Bill Geist
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Here We Go Again

Another City Council has set in motion a process to shop its contract for Destination Marketing...
Bill Geist Author: Bill Geist
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Burn Conference Traditions Immune From Criticism

People don’t trust institutions today say sociologist Dr. Josh Packard. We don’t think...
Jeff Hurt Author: Jeff Hurt
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There are No Words that Beat Video

For communicating the essence of a Destination...there are no words. Only video. And that video...
Bill Geist Author: Bill Geist
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There are No Words that Beat Video

For communicating the essence of a Destination...there are no words. Only video. And that video...
Bill Geist Author: Bill Geist
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The Power of Attitude

I grew up in a small town an hour south of Chicago. Not quite South Side then...but, increasingly...
Bill Geist Author: Bill Geist
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The Power of Attitude

I grew up in a small town an hour south of Chicago. Not quite South Side then...but, increasingly...
Bill Geist Author: Bill Geist
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Your Conference Needs a Hub To Entice Customers and Prospects

At a recent conference consultation with a client, a millennial made me think that I wasn’t...
Jeff Hurt Author: Jeff Hurt
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Otis Rush

He was considered one of the most influential blues musicians of his generation. Otis Rush burst...
Bill Geist Author: Bill Geist
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Otis Rush

He was considered one of the most influential blues musicians of his generation. Otis Rush burst...
Bill Geist Author: Bill Geist
| |

Every Destination Covets a Todd

While government can jump start a visitor economy through the development of a Convention Center,...
Bill Geist Author: Bill Geist
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Every Destination Covets a Todd

While government can jump start a visitor economy through the development of a Convention Center,...
Bill Geist Author: Bill Geist
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