KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Those "Creative Types"

It happens all the time. The creatives get together and cook up an ad, a campaign or a new...
Bill Geist Author: Bill Geist
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Road Songs

This so dates me. In the era in which "mixtapes" were what the cool kids did, we would assemble a...
Bill Geist Author: Bill Geist
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On Anthony Bourdain

I'll admit it. I was late to the party. I know...as one who is looked to be on the cutting edge...
Bill Geist Author: Bill Geist
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Conference Purpose With Power And Participants Leads To Profitability

Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then...
Jeff Hurt Author: Jeff Hurt
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Unintended Consequence

My post last Friday was the most viewed post (by a shit ton) in over a decade of blogging. And,...
Bill Geist Author: Bill Geist
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On Differentiation

As I noted on Friday, we're on the move to a new homestead. Lots of decisions on what to take and...
Bill Geist Author: Bill Geist
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Fathers' Day

Exactly where should the apostrophe go? Regardless...is it just me? Are Father's Day ads...
Bill Geist Author: Bill Geist
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Saying Farewell

It has been the best of times. Terri and I have been truly blessed to live on shores of...
Bill Geist Author: Bill Geist
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The Thought Process Behind Placement

Don't get me wrong...I think that making condoms available for sale in hotels is a good idea. It...
Bill Geist Author: Bill Geist
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Brilliant

Most advertising in airports is vapid (with the exception of the coordinated campaign at...
Bill Geist Author: Bill Geist
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If You Design Conference Experiences, Read This!

We design experiences for our customers. So why don’t we design experiences for ourselves?...
Jeff Hurt Author: Jeff Hurt
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Can't Have it Both Ways

Ibiza is an island off the coast of Spain that is known for its nightlife and party scene. Will...
Bill Geist Author: Bill Geist
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Covers

More and more, I find myself attracted to covers. Other artists reimagining the...
Bill Geist Author: Bill Geist
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Your Conference As A Giving Field

We are used to thinking of our conference and its planning process as a one-way transaction...
Jeff Hurt Author: Jeff Hurt
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Teaching Our Children Life Lessons

Besides the life lessons imparted by my loving parents, I learned a lot about living from the...
Bill Geist Author: Bill Geist
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Still Got It

I'm thinking that you had to live through (or be a fan of) '60s music to understand what a...
Bill Geist Author: Bill Geist
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What the Hell?

By official decree of the King, Swaziland is now eSwatini. The official rationale is that the...
Bill Geist Author: Bill Geist
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A Call to Arms

Longtime readers of these missives know that we are passionate about Destination Marketing being...
Bill Geist Author: Bill Geist
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The Market Shifts That Led to Commission Cuts

Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent...
Jeff Hurt Author: Jeff Hurt
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Who is Sponsoring Who?

I can't decide whether this is clever or obvious. But, as Pat Tobin tweeted: "Everything that has...
Bill Geist Author: Bill Geist
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Three Core Conference Planning Tenets To Master And Skillfully Apply

Does your conference committee practice organized abandonment and avoid...
Jeff Hurt Author: Jeff Hurt
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The Blues X 3

Stumbled upon this gem the other day...and it cried out for Music Friday status. Lonnie Mack,...
Bill Geist Author: Bill Geist
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Gyro Meat?

Arby's (the roast beast sandwich chain with a logo that looks like a fish) is adding lamb-filled...
Bill Geist Author: Bill Geist
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Lather Up Curiosity, Rinse, Repeat!

Children are curious creatures. They explore, question and wonder, often through play. In this...
Jeff Hurt Author: Jeff Hurt
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Hyphens, people. Hyphens

From the "who's gonna get fired for this" file (click image to enlarge). From my friend Tim...
Bill Geist Author: Bill Geist
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