KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Hasta la Vista, Babies...

I'm all out of time...and I'm all out of money. It's been fun. I'll be hangin' down in Cognito....
Bill Geist Author: Bill Geist
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Total Eclipse

Yeah...this week's Music Friday replay is about as obligatory as it gets. But, it allows me to...
Bill Geist Author: Bill Geist
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Virginia is for Everyone

In the aftermath of this past weekend's tragedy in Charlottesville, the ad agency that created...
Bill Geist Author: Bill Geist
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When What's Right is Right

Is this the moment that everything pivots? In the wake of the President's tepid and flip-floppy...
Bill Geist Author: Bill Geist
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Rhinestone Lineman

He may have been the Rhinestone Cowboy...but, to me, he was the Wichita Lineman. The insanely...
Bill Geist Author: Bill Geist
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A New Way to Govern

Sometimes we get so mired in our own muck that it's hard to consider other options. The current...
Bill Geist Author: Bill Geist
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Sometimes Sunshine Sucks

We've been spending an inordinate amount of attention on the machinations of Florida Tourism as...
Bill Geist Author: Bill Geist
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Payback's a Bitch

Florida Speaker of the House Richard Corcoran used his bully pulpit earlier this year to...
Bill Geist Author: Bill Geist
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Kissed by a Rose

Often lost in its association with the Val Kilmer turn as Batman, Seal's "Kiss From a Rose"...
Bill Geist Author: Bill Geist
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A Cautionary Word From Research About Personalization

Personalization—it seems to be the 2017 buzzword for nonprofit associations and...
Jeff Hurt Author: Jeff Hurt
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Project: Save Our Summers

Research continues to show that the majority of Americans leave over 600 million days of paid...
Bill Geist Author: Bill Geist
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When ROI Runs into Special Interest

There's a ton of nuance to the story I'm about to tell that anyone from the outside would never...
Bill Geist Author: Bill Geist
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Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Do you ever feel caught between a rock and a hard place regarding your association’s education...
Jeff Hurt Author: Jeff Hurt
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Flourishing Conference Professionals Lead With Purpose

As a conference organizer, how purpose-driven are you? Successful conference organizers are...
Jeff Hurt Author: Jeff Hurt
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What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?

The world has drastically changed in the past several decades. But most conference experiences...
Jeff Hurt Author: Jeff Hurt
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On Creative Leadership

Leave it to my friend George Tzougros of the Wisconsin Arts Board to see something in a music...
Bill Geist Author: Bill Geist
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Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees

Most conferences offer some type of learning opportunities for their participants. From...
Jeff Hurt Author: Jeff Hurt
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This is How You Ruin Participation by the Best and Brightest

In its zeal to appeal to voters who have been persuaded that Destination Marketing is nothing...
Bill Geist Author: Bill Geist
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The Agenda Driven Board Member

I am fascinated by the effort exerted by individuals and appointing governments to place...
Bill Geist Author: Bill Geist
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Designing 21st Century Conference Learning Experiences And Spaces

Our conference learning spaces affect our audience. We must learn to think like designers....
Jeff Hurt Author: Jeff Hurt
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The Agenda Driven Board Member

I am fascinated by the effort exerted by individuals and appointing governments to place certain...
Bill Geist Author: Bill Geist
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Rockers Running

While there have been a few Rockers that have run for public office (John Hall comes to mind),...
Bill Geist Author: Bill Geist
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Branded Food Porn

According to Open Table, 25% of restaurant patrons take pictures of their food before digging in...
Bill Geist Author: Bill Geist
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Sigh

I know that the depression that leads to the ultimate decision isn't rational. Most of us will...
Bill Geist Author: Bill Geist
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The Politics of Destination Marketing

Politicians aren't stupid. They may not have a clue how to govern...but they are smart (or...
Bill Geist Author: Bill Geist
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