KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Names in a Tattoo

Some people are drawn to melody; some to the beat. Guys like me, it's more likely the...
Bill Geist Author: Bill Geist
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One Star and Proud

In this consumer review-fueled world in which we live, anything under 4 stars is a concern for...
Bill Geist Author: Bill Geist
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The Short Smart Read

While the complexities of Destination Marketing often conspire against short posts in this space,...
Bill Geist Author: Bill Geist
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Developing An Association Community That Evolves Into Action

Belonging precedes believing. It’s true for our association members. It’s true for our...
Jeff Hurt Author: Jeff Hurt
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5 Minutes

One's life can change in the blink of an eye. So, five minutes can be quite a luxury. Two songs...
Bill Geist Author: Bill Geist
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The United States of Amazon

It's their world...we just pay to live in it. While almost everyone I know winks and says...
Bill Geist Author: Bill Geist
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Conferences Can Foster And Reclaim Authentic Conversations, Deep Connections And Transformational Community

One of society’s greatest paradoxes is that we have more connections today than we did in the...
Jeff Hurt Author: Jeff Hurt
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Tourism is Dead

That's a statement that is designed to capture attention. But, for Gold Coast Tourism CMO Jan...
Bill Geist Author: Bill Geist
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Next Markets May Include Leveraging Opportunities Of Perennials

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z...
Jeff Hurt Author: Jeff Hurt
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More Sunlight

This should be interesting. Of all the batshit crazy ideas coming out of the Florida Legislature...
Bill Geist Author: Bill Geist
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The Crisis of Connection

We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of...
Jeff Hurt Author: Jeff Hurt
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Tired of Traveling Alone

Jason Isbell is quietly ascending to becoming that voice of a generation the way Bruce...
Bill Geist Author: Bill Geist
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To Smart Responses

Marriott's recent announcement that it would begin reducing commissions it pays to meeting...
Bill Geist Author: Bill Geist
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A Political Shell Game

It doesn't matter the destination. Fingering them publiclly won't make the political gamesmanship...
Bill Geist Author: Bill Geist
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Hugh Masekela

In the days before radio chose sides and forced us to pick, it was not uncommon to hear Rock,...
Bill Geist Author: Bill Geist
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The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Once you’ve observed the conference through the lens of your target customer and gained...
Jeff Hurt Author: Jeff Hurt
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An Intrepid Request

Those of us in Destination Marketing know that the immediacy of weather reports can have both an...
Bill Geist Author: Bill Geist
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The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Too often conference and meeting professionals assume that their role is best suited to planning...
Jeff Hurt Author: Jeff Hurt
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The Conference Owner’s Guide To Customer Experience

Who owns the overall experience that customers have at your conference? Who oversees and...
Jeff Hurt Author: Jeff Hurt
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Airline Ground Transparency

Speaking of our Air Laws series, Air Law 15 was issued after a particularly heavy spate of bold...
Bill Geist Author: Bill Geist
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An Air Law (starting to be) Enforced

Years ago, we initiated a series of blog posts we called "Air Laws" (in the Miller Beer "Man...
Bill Geist Author: Bill Geist
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On Massive Incentives

Wisconsin's Governor has taken his fair share of criticism for pledging $3 billion in incentives...
Bill Geist Author: Bill Geist
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Dolores

Not a name normally associated with a rock band...but the influence Dolores O'Riordan had on the...
Bill Geist Author: Bill Geist
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Is Your Conferencing Treating Its Customers As Tourists Or Explorers?

How does your conference treat its participants? How do you and your leadership team view...
Jeff Hurt Author: Jeff Hurt
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Creating A Customer-Centric Conference Strategy

Established, successful conferences have leadership that are usually adept at incrementally...
Jeff Hurt Author: Jeff Hurt
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