KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Building a Better Industry Database

If I had a Franklin for every time a community leader, politician or DMO Board Member asked me...
Bill Geist Author: Bill Geist
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The Record Company

Had the chance to catch these guys opening for Trombone Shorty last week at the sensational new...
Bill Geist Author: Bill Geist
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Time to Retire Your Platinum, Gold and Silver Sponsorship Levels

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target...
Jeff Hurt Author: Jeff Hurt
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Celebrating the End of an Era

United Airlines has announced it will fly the last domestic 747 flight as it did its first route...
Bill Geist Author: Bill Geist
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen

Too often when we think about conference growth or sustainability, we assume it means...
Jeff Hurt Author: Jeff Hurt
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Four Personalization Strategies Conferences And Associations Can Adopt From Education

Let’s separate reality from fiction regarding personalized conference experiences and...
Jeff Hurt Author: Jeff Hurt
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It's Here

It's the same feeling (kinda) as when the new Phonebook arrives for Steve Martin in "The...
Bill Geist Author: Bill Geist
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Troy Gentry

It was a spur of the moment joy ride prior to hitting the stage for a concert with his longtime...
Bill Geist Author: Bill Geist
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When Will There be a School for Politicians?

Honestly, the crazy shit that comes out of politicians' mouths sometimes? And, I'm not talking...
Bill Geist Author: Bill Geist
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Good Intentions, But...

After 9/11, Bill Marriott infamously called for the suspension of Hotel Room Taxes to help spur a...
Bill Geist Author: Bill Geist
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Walter Becker

Steely Dan was one of those bands that defined FM Rock Radio in the '70s. And, not just because...
Bill Geist Author: Bill Geist
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Not the (Tourism) President We Had Hoped

Regardless of one's political affiliation, the notion that a President who makes a shit ton of...
Bill Geist Author: Bill Geist
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Purposeful Attention to the Customer

Great companies make their customers feel great. Most companies, however, make their customers...
Bill Geist Author: Bill Geist
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The Jackson 5

As I've said before, there was a time when music was music...before the "bifurcation" of genres,...
Bill Geist Author: Bill Geist
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As We Approach Labor Day

Most of the American High Holidays have lost their meaning. Presidents Day...when so many don't...
Bill Geist Author: Bill Geist
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CYA Much?

From the National Weather Service yesterday:  SPECIAL WEATHER STATEMENT UNTIL 5:30PM CDT MON...
Bill Geist Author: Bill Geist
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Going Nutless

The increase of food allergies has really mushroomed over the past year…at least on the flights...
Bill Geist Author: Bill Geist
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Nicer Accapella

As the summer comes to a close, we offer up something from one of the ultimate summer bands on...
Bill Geist Author: Bill Geist
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The Aftermath

So...was it worth it? The Total Eclipse of the Sun was a slam dunk winner for communities in the...
Bill Geist Author: Bill Geist
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10 Ideas for Improving Your Pay-to-Play Conference Presentations

There’s a place for sponsored content in conference programs, if you’re thoughtful in your...
Jeff Hurt Author: Jeff Hurt
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A Newspaper Unafraid

In an interesting critique of Music Reviews, the Wall Street Journal's Neil Shah recently...
Bill Geist Author: Bill Geist
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Hasta la Vista, Babies...

I'm all out of time...and I'm all out of money. It's been fun. I'll be hangin' down in Cognito....
Bill Geist Author: Bill Geist
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Total Eclipse

Yeah...this week's Music Friday replay is about as obligatory as it gets. But, it allows me to...
Bill Geist Author: Bill Geist
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Virginia is for Everyone

In the aftermath of this past weekend's tragedy in Charlottesville, the ad agency that created...
Bill Geist Author: Bill Geist
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