KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Speaking of Airlines

Does any other high-tech industry, besides the airlines, still use dot matrix printers? At least...
Bill Geist Author: Bill Geist
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But, Does that Make it Right?

We opined before regarding how tone deaf United Airlines leadership has been, as of late. But,...
Bill Geist Author: Bill Geist
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Transparency, Indeed

So, the Florida Legislature finally approved "full" funding of Visit Florida, the State's...
Bill Geist Author: Bill Geist
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Time to Face the Music

The ride is coming to an end. You're going to pay for what you did. The list of those that will...
Bill Geist Author: Bill Geist
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Configurable and Personalized Conference Experiences

The mass-personalization wave that is dramatically changing what and how we buy as consumers...
Jeff Hurt Author: Jeff Hurt
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Adam Ant

Not trying to traverse too many musical genres on this Music Friday...but Adam Ant was every bit...
Bill Geist Author: Bill Geist
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A Semblance of Sanity Returns to Florida

My presentation this morning to the Annual Conference of the Missouri Association of Convention &...
Bill Geist Author: Bill Geist
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My Presentation Is Fine—It’s The Audience That Doesn’t Get It!

“My presentation is fine. It’s the audience’s fault if they don’t get it?” “Why do I need to...
Jeff Hurt Author: Jeff Hurt
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How Tone Deaf Can a Company Be?

While Skift may admire the "honesty" of United CEO Scott Kirby, one has to wonder how people like...
Bill Geist Author: Bill Geist
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Gregg Allman

When he cancelled all of this year's tour dates a few months ago, his fans knew what that meant,...
Bill Geist Author: Bill Geist
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Convenience vs. Quality

We have, for years, used a local dry cleaner, for no other reason than they have same day service...
Bill Geist Author: Bill Geist
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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The 42 Percent

That's the number of Americans that say they won't be taking a vacation this summer. That's just...
Bill Geist Author: Bill Geist
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Trying (So Hard) to Make the Numbers Work

A couple weeks ago, a series of articles tried to connect the political polarization of America...
Bill Geist Author: Bill Geist
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Welcome Summer

Here in the Mad City, it's been a cold, miserably wet Spring. So, when the sun rises on the first...
Bill Geist Author: Bill Geist
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The Target on Brand USA's Back

News of the potential elimination of this nation's Destination Marketing effort (called Brand...
Bill Geist Author: Bill Geist
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How Is Your Association Using Learning Technologies?

Improving digital learning and amplifying conference content to a larger audience is a high...
Jeff Hurt Author: Jeff Hurt
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The Rise of the Gig Economy and What It Means for Conferences

Work and life are transforming at a rapid rate. When considering long-term conference or...
Jeff Hurt Author: Jeff Hurt
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Tourism: A Credible Career

Apparently, it's not just America that undervalues the power of tourism and hospitality...
Bill Geist Author: Bill Geist
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Don't Let the Door Hit You on the Way Out

Saw an article online last week about a DMO Board that voted 4-1 to require Board approval before...
Bill Geist Author: Bill Geist
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Chris Cornell

Fans who were in the crowd are saying they sensed that something was "off" about Chris Cornell's...
Bill Geist Author: Bill Geist
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Based on your Purchases...

Popularized by Amazon, which, through data analytics, really does know what you like to buy, the...
Bill Geist Author: Bill Geist
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How to Ask for a Raise and Other Top Learnings from IAEE Women’s Leadership Forum

Having recently consulted with a major professional association on the sustainability and...
Jeff Hurt Author: Jeff Hurt
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Take Carra Yourself

Gregarious. That's how I'll always remember Jim Carra. As his partner in Searchwide (the...
Bill Geist Author: Bill Geist
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Flow Tribe

We initiated Music Fridays to treat ourselves at the end of the work week with some tasty tunes...
Bill Geist Author: Bill Geist
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