KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Owner of a Misunderstood Heart

I'm increasingly drawn to the creatives that mash two or three songs together to create an...
Bill Geist Author: Bill Geist
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Encouraging Words For Professionals On An Association Journey Including Stay Curious And Hungry

Encouragement by Kevin Spencer Nothing we do is inevitable. Our success as association...
Jeff Hurt Author: Jeff Hurt
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The Tourism Trade War

As much gnashing of teeth there has been regarding the Trade War with China that has been set in...
Bill Geist Author: Bill Geist
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Abandon All But Tomorrow When Planning Your Conference

When do you stop pouring resources into things that have achieved their purpose? asked...
Jeff Hurt Author: Jeff Hurt
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Without a Plan B

While the importance of the Visitor Economy and the work of Destination Marketing Organizations...
Bill Geist Author: Bill Geist
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Smart Like a Whip

You gotta love the minds that gather each year at Destinations International's Annual Convention....
Bill Geist Author: Bill Geist
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The Possibility We Offer

Another Annual Convention of our industry trade association, Destinations International, is in...
Bill Geist Author: Bill Geist
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Six Conference Paradigms To Bust Immediately

If there’s something strange in your conference-hood Who you gonna call? (paradigm...
Jeff Hurt Author: Jeff Hurt
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Head Held High

I know that, from a click-through standpoint, our Music Friday discoveries of undiscovered talent...
Bill Geist Author: Bill Geist
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Conference Innovation Through Paradigm Busting

A strong driving force lies just beneath what you do on a daily basis. It is the unspoken,...
Jeff Hurt Author: Jeff Hurt
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The Tourism Slogan

Destination Marketers angst over logos and slogans. We probably shouldn't. For every "Virginia's...
Bill Geist Author: Bill Geist
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Reassessing the Problem at Hand

There's a famous quote attributed to George Burns that goes like this: "I don't have a drinking...
Bill Geist Author: Bill Geist
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Challenging Our Conference Mental Models To Build Future Effective Events

How do we think? And just as important, how and what do we think about our conferences and...
Jeff Hurt Author: Jeff Hurt
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Steps To Minimize And Prevent Your Conference Organizational Debt

To be successful in the 21st Century, we have to become comfortable with ambiguity and...
Jeff Hurt Author: Jeff Hurt
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Martin Sexton

Martin Sexton (not unlike Eva Cassidy) is one of those artists that can't be pigeonholed or...
Bill Geist Author: Bill Geist
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You’re Paying Too Much Interest On Your Conference Organizational Debt

Most organizations pay for it without knowing it. What is it? Conference organizational...
Jeff Hurt Author: Jeff Hurt
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Refactor Your Conference Archaic Planning Routines

Conference organizers and their planning teams should understand, identify and quash...
Jeff Hurt Author: Jeff Hurt
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Backing Poison? Really?

It was one of those WTF moments the other day when Terri shared a review from the Buffalo News of...
Bill Geist Author: Bill Geist
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The Conference Debt You Cannot Afford

There is one debt every conference organizer must face and vanquish. It can cripple a...
Jeff Hurt Author: Jeff Hurt
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The CEO's Life

62 hours a week, on average. 4 hours a day on weekends. 2.4 hours a day on vacations. Is this...
Bill Geist Author: Bill Geist
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Looking for 50 New Residents

To be sure, Vermont is taking baby steps. But, it is a fascinating concept. The Green Mountain...
Bill Geist Author: Bill Geist
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Hone Your Radar To Seize These Conference Innovation Invitations

Innovation may be a tired word. There is no doubt that innovation has become an overused and...
Jeff Hurt Author: Jeff Hurt
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A New Entrant in the School Start Debate

In those States where the subject of when School Start falls on the calendar is still a...
Bill Geist Author: Bill Geist
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When Trump Comes to Town

God help any destination that the President selects for a rally. The drive-by media will...
Bill Geist Author: Bill Geist
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Matt "Guitar" Murphy

Most knew him from his turn with The Blues Brothers, as the ax-wielding, guitarist husband of...
Bill Geist Author: Bill Geist
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