KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Crunch Time in Florida

We've watched this circus twice before. You know, the one where the Florida Speaker of the House...
Bill Geist Author: Bill Geist
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Looking into the Future of Event Tech

Your guidepost for event-technology decisions should be to put your customer’s experience...
Jeff Hurt Author: Jeff Hurt
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The Evolution of DMOs

Evolution is a fascinating beast, eh? When I entered the Destination Marketing field, I was told...
Bill Geist Author: Bill Geist
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Martin Sexton

It was another one of those moments that I'll always cherish. I told Terri that I had scored...
Bill Geist Author: Bill Geist
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Jake Jacks It

Those of us old enough to remember the old EF Hutton commercials ("When EF Hutton speaks, people...
Bill Geist Author: Bill Geist
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The Critical Importance of Tourism

Community excellence occurs when we collaboratively develop a really cool place to live and...
Bill Geist Author: Bill Geist
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Delta's Bold Experiment

Over a decade ago, we began issuing "Air Laws" (not unlike Miller Beer's "Man Law" series of...
Bill Geist Author: Bill Geist
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REO

As I watched the Music Friday video from last week, I was surprised to see two of the original...
Bill Geist Author: Bill Geist
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Like He Said

Great interview with our friend Brian Matson from TwoSix Digital in the Travel Vertical. No...
Bill Geist Author: Bill Geist
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The Proving Just Got Tougher

Those who have seen me present in Boardrooms and on stages know I'm pretty dismissive of counting...
Bill Geist Author: Bill Geist
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I Got a Line on You

Spring has officially sprung (though it did snow the other day here in Wisconsin) and the...
Bill Geist Author: Bill Geist
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Shop Drunk Much?

Over 2000 alcohol-consuming American adults polled suggest a $45 Billion industry in drunk...
Bill Geist Author: Bill Geist
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Belizesure

While one might be tempted to criticize the latest marketing move by the Belize Tourism Board as...
Bill Geist Author: Bill Geist
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The Invisible Burden

In our work with up-and-coming destinations, we often attempt to encourage an awareness of the...
Bill Geist Author: Bill Geist
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The Shortsightedness of an Anti-DMO Bias

As we noted last Thursday, members of the Florida House of Representatives (and now, some...
Bill Geist Author: Bill Geist
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Ranking Roger

I remember being turned onto The Beat (known as The English Beat in America) at a Super Bowl...
Bill Geist Author: Bill Geist
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Florida's Silly Season Returns

They hafta be joking, I thought when the news began to trickle out of the Sunshine State that...
Bill Geist Author: Bill Geist
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Smart Companies Do What's Right

I remember it like it was yesterday. I was at the helm of the Greater Madison CVB (today known...
Bill Geist Author: Bill Geist
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Dick Dale

One of the very first to play the Fender Stratocaster (and the King of the Surf Guitar), Dick...
Bill Geist Author: Bill Geist
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If This is Too Hard...Maybe You Should Just Stop

Over the weekend I received a customer satisfaction survey from a company with whom I do a lot of...
Bill Geist Author: Bill Geist
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Winners and Losers

That's what the news is all about anymore. Who wins? Who loses? And, the Mexican government's...
Bill Geist Author: Bill Geist
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Doubling Down on American Music

Brand USA (this nation's destination marketing agency) has doubled down on its sensational...
Bill Geist Author: Bill Geist
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I Love Technology

For all its flaws (e.g., Facebook), technology makes our world better. And, nowhere can this be...
Bill Geist Author: Bill Geist
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The Loss of Brilliance

Without a doubt, one of the most brilliant product launches and success stories of the last...
Bill Geist Author: Bill Geist
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Nomadness

One of the most compelling keynotes I've witnessed at Destination International's Annual...
Bill Geist Author: Bill Geist
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