KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

50 Years On

Woodstock. That it was 50 years ago this weekend seems impossible to those of us that were alive...
Bill Geist Author: Bill Geist
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There Was a Plan B, After All

A few weeks ago, the City of Solvang abruptly severed its contract with its Destination Marketing...
Bill Geist Author: Bill Geist
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What DMOs Do

Those of us in Destination Marketing often chuckle with each other that our families simply have...
Bill Geist Author: Bill Geist
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Can We Just Say It?

A recent article in Travel Weekly cites tourism providers and experts claiming that Mexico's...
Bill Geist Author: Bill Geist
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Vixen

At a convention last month, I noticed a trend among guy speakers. They were rolling up the...
Bill Geist Author: Bill Geist
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Best Out-of-Office Auto-Response Ever

The Out-of-Office e-mail Auto-Response is fairly ubiquitous...and generally ignored. Get a load...
Bill Geist Author: Bill Geist
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Where We Spend

According to new data from Skift, we eat when we travel. That is, of course, not a...
Bill Geist Author: Bill Geist
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Expo Decisions: Attendee Preferences over Exhibitors—Always

ijmaki from Pixabay"...
Jeff Hurt Author: Jeff Hurt
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Scratching my Head 'til it Bleeds

As the legislative machinations continue in the drive to federally reauthorize Brand USA (this...
Bill Geist Author: Bill Geist
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The Unintended Consequence

We've really gotten to a point in our society that we elect people that clearly don't understand...
Bill Geist Author: Bill Geist
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Johnny Clegg

Imagine, if you can, meeting a fellow musician, finding common ground and wanting to perform...
Bill Geist Author: Bill Geist
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The Way it Should Be

A great article in Skift yesterday (and, who knew their mission was to keep the travel industry...
Bill Geist Author: Bill Geist
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Sweet Lemonade

As the saying goes, "when somebody hands you a lemon, you make lemonade." It was more than a...
Bill Geist Author: Bill Geist
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Do The Wilbury Twist

Returning home from our international association's annual convention, we are awash with smiles....
Bill Geist Author: Bill Geist
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Are Visitor Centers Still Relevant?

We hear that question a lot. Since we all carry more computing power and information on our...
Bill Geist Author: Bill Geist
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Turning the Tables

It's always dangerous to base an opinion regarding a destination news story on one source; nuance...
Bill Geist Author: Bill Geist
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Paul & Joe

Paul McCartney's Farewell Tour Across America continues to accumulate raves for the sensational...
Bill Geist Author: Bill Geist
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It All Starts with a Visit

It was ten years ago this month that Irving's Maura Gast unleashed the phrase "It All Starts with...
Bill Geist Author: Bill Geist
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Family Values

Often, in this rough and tumble world of full-contact Destination Marketing, it is easy to forget...
Bill Geist Author: Bill Geist
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Lee Michaels + Frosty

One of the most forgotten innovators of the early rock years was one Lee Michaels.  Steve...
Bill Geist Author: Bill Geist
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We're Back

Yesterday, we announced, through our (almost) monthly Z-Newsletter (and, if you're not a...
Bill Geist Author: Bill Geist
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The Tax You Don't Pay

We hear it all the time. Elected Officials often reject the idea of raising Hotel taxes because,...
Bill Geist Author: Bill Geist
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Nothing Better to Do?

When a State Legislature passes a law that forbids plant-based meat providers from using the word...
Bill Geist Author: Bill Geist
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Authenticity in Messaging

I remember chuckling upon seeing Taco John's use a stock photo of a woman that we had used for...
Bill Geist Author: Bill Geist
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Mustang Sally

Some called him the first "rock star" corporate CEO. The man behind the Ford Mustang and the...
Bill Geist Author: Bill Geist
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