As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Based on your Purchases...

VerizonPopularized by Amazon, which, through data analytics, really does know what you like to buy, the whole concept of suggesting further purchases based upon past has become very vogue.

And, for companies that lack a clue, totally off-putting.

Etsy is particularly annoying, sending me regular suggestions for a product category from which I once searched. Which is fine, if I hadn't bought one already. Yet, they know I have.

Today, I received this missive from Verizon: "Based on your purchases, we think you'll like the Samsung Tab E (8.0) in Black."

Based upon my purchases?

If it has a screen (other than TVs), I have never, in 30 years, bought anything but Apple products. Not once.

So, based upon my purchases...y'all need to fire whoever is behind your analytics and database protocols.


Related Stories

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist