As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Building a Better Industry Database

Logo_destinationsinternationalIf I had a Franklin for every time a community leader, politician or DMO Board Member asked me how their Destination Marketing Organization compared to others, we'd be able to take a round-the-world vacation with cash to spare. Unfortunately, such data has historically been restricted to members of the DMO-sector Trade Association, Destinations International...and, then, only to those that paid for the data.

But, as they say, "It's a Brand New Day." And, the data collection for the report that contains all the comparative data about destinations, taxes, and DMO budgets, governance and operations is open this week to non-members. It's Destinations International's way of building a significantly more robust database of data, especially in the small-to-medium DMO budget size category.

The catch? There really isn't one. Any DMO (member or otherwise) that completes a majority of the questions in the online survey will receive the final report at no charge. And, we all benefit from a much more meaningful set of data points when those questions arise. And, like the Destination Marketing Accreditation Program (DMAP), it will make participating organizations better.

The Destinations International portal to the survey requires a member login and password. If you're not a member and want to take advantage of this sensational opportunity, e-mail Andreas Weissenborn HERE.

And, kudos to Destinations International for seeing the bigger picture in providing DMOs worldwide with the actionable data we need.

Bill Geist

Bill GeistBill Geist

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