As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Changing the Conversation

500x500Virtuoso_Matthew-UpchurchAfter Dubrovnik imposed restrictions on cruise lines, the Vice Chair of Royal Caribbean began a dialogue with the city's Mayor and jointly developed a solution to the community's fear of over-tourism. Adam Goldstein offered the story during a panel discussion at the World Travel & Tourism Council Global Summit in April

Virtuoso CEO Matthew Upchurch responded, "I do think it’s an interesting approach to say, 'What do you want? Don’t tell me what you don’t want.' When everybody focuses on what they don’t want, it’s always somebody else’s responsibility. When it’s what I want, it makes me focus."

He went on to say, "The over-tourism report suggests DMOs should be destination management organizations rather than destination marketing organizations. The problem is, we live in a world where it’s actually hard to manage people anymore: You’ve got to inspire them to do the right thing."

Brilliant...and the rest of the panel discussion, moderated by Travel Weekly's Arnie Weissmann, can be found here.

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist