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Don’t Blame Amazon

Toys-r-us_416x416Just as Video didn't kill the Radio Star, at least one analyst maintains that Amazon and the internet didn't kill Toys "R" Us.

In a fascinating piece on eMarketer Retail, Krista Garcia crunches the numbers and finds that Toys "R" Us wasn't hurt by Amazon as much as they were by Target and Wal-Mart: "Toys "R" Us buyers were less likely to purchase on Amazon than toy buyers in general and more likely to buy on both Walmart and Target (46.8% vs 38.6%)."

Her analysis holds that there is still room for specialty big-box retailers (like Best Buy)...but that the debt Toys "R" Us had accumulated prevented them from transitioning to a Best Buy strategy of becoming a "showroom" for product.

Bill Geist

Bill GeistBill Geist

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