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Ego-Tourism

ArnieCatching up over the weekend, I discovered this sensational article by Travel Weekly's Arnie Weissmann.

As cool as Eco-Tourism is, he says...it's Ego-Tourism upon which we should focus.

According to new research, over half of young professional travel is chosen as a way to make their friends envious. And, it's not just the young, as 15% of boomers take the possibility of envy-inducing posts into consideration when booking.

Narcissism aside...as Arnie says: "Being sensitive to the range of how an ego manifests itself can be crucial in qualifying clients and making sure their ego needs will be met during a trip. But understanding the role ego plays during the actual sales process can be equally important to your business."

Bill Geist

Bill GeistBill Geist

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