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Gyro Meat?

Arby-2013-logoArby's (the roast beast sandwich chain with a logo that looks like a fish) is adding lamb-filled gyros to its menu...but, that's not what they are calling the main ingredient.

They're calling it "Gyro Meat."

Apparently, a lot of people don't like lamb and 50% say they've never tried lamb. And then, as noted in the Bloomberg article, there's "the sad child factor: Lamb is a sheep, under 14 months old."

I love marketing...

Bill Geist

Bill GeistBill Geist

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