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Leading with the Truth

KeysDestination Marketers can be forgiven for desperately wanting to assure consumers that their region is "open for business" after a high profile catastrophe has befallen the community. But, if it was, indeed, a high profile crisis, consumers will be skeptical, at best, when confronted by such a message.

And, that's why it so refreshing to see what the Tourist Development Council in the Florida Keys has done with a new video that dropped last week.

It shows the devastation...and it shows the resiliency of its people as they begin to rebuild paradise.

It shows the truth.

Well played.

Bill Geist

Bill GeistBill Geist

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