As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Leading with the Truth

KeysDestination Marketers can be forgiven for desperately wanting to assure consumers that their region is "open for business" after a high profile catastrophe has befallen the community. But, if it was, indeed, a high profile crisis, consumers will be skeptical, at best, when confronted by such a message.

And, that's why it so refreshing to see what the Tourist Development Council in the Florida Keys has done with a new video that dropped last week.

It shows the devastation...and it shows the resiliency of its people as they begin to rebuild paradise.

It shows the truth.

Well played.

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist