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On the Precipice of the Great App Purge

CooperWhen Apps hit the consciousness of Destination Marketers, the mad dash to score one was completely understandable. The Mobile Web was yet to realize its promise and Apps made perfect a temporal way.

Fast forward to a time when responsive design and more robust download speeds are de rigueur...and Apps have all but been relegated to satisfying requests from stakeholders and investors who think the technology is the "latest and greatest."

In a fascinating post, Mike Cooper suggests that the great App Purge is upon us...and that Bots will soon drive brand engagement.

It's worth your read.

And, thanks to our friend Joe Buhler for the catch.

Bill Geist

Bill GeistBill Geist

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