KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

How Can Attending Membership Shirtsleeves Benefit Your Organization?

For more than 30 years, DMAI's Membership Shirtsleeves has helped build stronger relationships...
DMAI Author: DMAI
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Sneak Peak: December 16th's Convention Sales Forum

I can't believe it's 85 degrees in Washington, DC and we're looking toward December already! All...
DMAI Author: DMAI
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Are You Ready for the Future of the Conference Industry?

In a recent article on the booming conference industry, Skift's Rafat Ali said, "Even as...
DMAI Author: DMAI
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Blurred Lines – Marketing and Sales Integration

A recent study from The Executive Board revealed that on average, customers progress nearly 60%...
DMAI Author: DMAI
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Discover Why 100% of Attendees Recommend Visitor Services Shirtsleeves

DMAI’s Visitor Services Shirtsleeves remains a must-attend event for DMO visitor services...
DMAI Author: DMAI
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4 Lessons from Performer-Poet Patti Smith

The Louisiana Museum of Modern Art recently published a video interview with American...
DMAI Author: DMAI
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15 Questions To Answer to Drive Site Selection

Here’s a scenario familiar to all meeting planners. It’s time to begin planning the...
DMAI Author: DMAI
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5 Insights From the 2013 Digital & Mobile Marketing Toolkit

If you havn't downloaded the 2013 Digital & Mobile Marketing Toolkit, then what are you waiting...
DMAI Author: DMAI
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"Stop whining!"

Opinion: An industry plea to have a little pride, love yourself, and just be awesome. In the...
DMAI Author: DMAI
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Registration Now Open For the Technology, Finance & Operations Forum...

Registration is now open for the DMAI Technology, Finance, and Operations forum! This year's...
DMAI Author: DMAI
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4 Things to Know About the New Meeting Planner Blog

After an endless amount of billable hours, the completely redesigned empowerMINT blog is in...
DMAI Author: DMAI
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Buddy2Buddy Challenge: Results and Wrap Up

Exactly three months ago, we announced the first class of DMO sales professionals undertaking a...
DMAI Author: DMAI
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What Planners Think About You, Part 3

Learn about planner perceptions, impressions, and values from results collected by empowerMINT's...
DMAI Author: DMAI
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Don’t get FOMO* at DMAI’s 99th Annual Convention

(*FOMO = Fear of Missing Out) Top 5 Things as a DMO Sales Professional Not to Miss With more...
DMAI Author: DMAI
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What Planners Think About You, Part 2

Learn about planner perceptions, impressions, and values from results collected by empowerMINT's...
Bill Geist Author: Bill Geist
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Buddy2Buddy Challenge: Are You Calling with Purpose?

In the previous session of the Buddy2Buddy Challenge, your peers covered the top three...
Bill Geist Author: Bill Geist
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What Planners Think About You, Part 1

Learn about planner perceptions, impressions, and values from results collected by empowerMINT's...
Bill Geist Author: Bill Geist
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Follow Up Messages That Work

Following up with a customer is not about breaking into their busy schedule, it’s about...
Bill Geist Author: Bill Geist
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Buddy2Buddy Challenge: Gaining Planners' Trust

Imagine you’re part of a softball team and have been asked to order team T-shirts. What do you...
Bill Geist Author: Bill Geist
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Buddy2Buddy Challenge: Things You Never Thought You'd Know About Your Peers

In our last issue, we announced the participants selected for the new program called the...
Bill Geist Author: Bill Geist
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Senior Planner Shares on 4 Key Things He Loves About You

There's a lot to be learned from just asking what our customers love about us. Jason Weinstein,...
Bill Geist Author: Bill Geist
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3 Ways to Mobilize the Media around a Meeting in Your Destination

As the official destination marketing organization (DMO) for your community, you’ve spent years...
Bill Geist Author: Bill Geist
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When One Planner Brags about You to 600 of their Friends

This is what happens when you blog with DMAI's empowerMINT team. Every month, we get nearly 600...
Bill Geist Author: Bill Geist
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5 Questions to Ask When Shortlisting CSR Projects for Your Client

As a DMO sales professional, you’re heavily invested in developing your travel and tourism...
Bill Geist Author: Bill Geist
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