KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Buddy2Buddy Challenge: Gaining Planners' Trust

Imagine you’re part of a softball team and have been asked to order team T-shirts. What do you...
DMAI Author: DMAI
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Buddy2Buddy Challenge: Things You Never Thought You'd Know About Your Peers

In our last issue, we announced the participants selected for the new program called the...
DMAI Author: DMAI
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Senior Planner Shares on 4 Key Things He Loves About You

There's a lot to be learned from just asking what our customers love about us. Jason Weinstein,...
DMAI Author: DMAI
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3 Ways to Mobilize the Media around a Meeting in Your Destination

As the official destination marketing organization (DMO) for your community, you’ve spent years...
DMAI Author: DMAI
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When One Planner Brags about You to 600 of their Friends

This is what happens when you blog with DMAI's empowerMINT team. Every month, we get nearly 600...
DMAI Author: DMAI
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5 Questions to Ask When Shortlisting CSR Projects for Your Client

As a DMO sales professional, you’re heavily invested in developing your travel and tourism...
DMAI Author: DMAI
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What are Your Concerns? How You Voted.

We asked you, as DMO sales professionals, what keeps you up at night. Here's how you...
Bill Geist Author: Bill Geist
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What are Your Concerns? How You Voted.

We asked you, as DMO sales professionals, what keeps you up at night. Here's how you...
DMAI Author: DMAI
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What are Your Concerns? Vote now.

We want to know what keeps you up at night. Watch this video to vote on your biggest concerns...
Bill Geist Author: Bill Geist
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What are Your Concerns? Vote now.

We want to know what keeps you up at night. Watch this video to vote on your biggest concerns...
DMAI Author: DMAI
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Are You Still Tracking Your Salespeople's Phone Calls?

A few weeks ago, I attended RCMA's Emerge 2013 Convention and was inspired to share some...
Bill Geist Author: Bill Geist
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Are You Still Tracking Your Salespeople's Phone Calls?

A few weeks ago, I attended RCMA's Emerge 2013 Convention and was inspired to share some...
DMAI Author: DMAI
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4 Tips for High-Impact Networking at Conferences

Thom Singer spoke at Destinations Showcase in Chicago last summer, but I missed his keynote...
Bill Geist Author: Bill Geist
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4 Tips for High-Impact Networking at Conferences

Thom Singer spoke at Destinations Showcase in Chicago last summer, but I missed his keynote...
DMAI Author: DMAI
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Services as the New Sales: What this Means for You

We've heard it before: Services are the new sales. But what are people really talking about? The...
Bill Geist Author: Bill Geist
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Services as the New Sales: What this Means for You

We've heard it before: Services are the new sales. But what are people really talking about? The...
DMAI Author: DMAI
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Who Are You, and Why Are You Calling Me Again?

How many times have we had to justify ourselves to a potential customer when making a sales...
Bill Geist Author: Bill Geist
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Who Are You, and Why Are You Calling Me Again?

How many times have we had to justify ourselves to a potential customer when making a sales...
DMAI Author: DMAI
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90,000 Chances for Planners to Understand Your Value

Over 90,000 copies of a special, 32-page supplement called "The CVB Value Proposition" landed on...
Bill Geist Author: Bill Geist
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90,000 Chances for Planners to Understand Your Value

Over 90,000 copies of a special, 32-page supplement called "The CVB Value Proposition" landed on...
DMAI Author: DMAI
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How to Get Meeting Planners to Call You

The story of destination sales can often be painted in a very unflattering light. To use the...
Bill Geist Author: Bill Geist
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How to Get Meeting Planners to Call You

The story of destination sales can often be painted in a very unflattering light. To use the...
DMAI Author: DMAI
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7 Make-or-Break Strategies for DMO Growth in the Meetings Market

Collectively, as direct sales channels for meetings and events, we should be proud of our...
Bill Geist Author: Bill Geist
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7 Make-or-Break Strategies for DMO Growth in the Meetings Market

Collectively, as direct sales channels for meetings and events, we should be proud of our...
DMAI Author: DMAI
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