KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Otis Redding: 50 Years

50 Years ago this weekend, one of the greatest soul singers in history perished in a private...
Bill Geist Author: Bill Geist
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The Perfect Corporate Response

Forgive me if this surprised me...but Waffle House just nailed a moment. The venerable roadside...
Bill Geist Author: Bill Geist
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Hey MTV? It's Time to Come Back Home

While current fans of MTV may counter that the network's format is awesome, it's a far cry from...
Bill Geist Author: Bill Geist
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Best Take Down of the Year

Yesterday, we opined on the convoluted thinking behind local media's fascination with bad news...
Bill Geist Author: Bill Geist
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Newspaper: We're Not the CVB

Interesting editorial the other day from a newspaper that might have just felt a tinge of...
Bill Geist Author: Bill Geist
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Lemme Get This Straight...

A recent Ozy post featured a bakery that I have been in lust with since the day I moved to...
Bill Geist Author: Bill Geist
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Tommy Emmanuel

I'm as often surprised when someone is a fan of Tommy Emmanuel as when someone says they've never...
Bill Geist Author: Bill Geist
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Facebook's Obsession with Photos

Facebook is apparently testing a facial recognition scheme that, if applied across their...
Bill Geist Author: Bill Geist
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Brilliance for the Holidays

Ryan Hamilton is both an amazing talent and an astute marketer.  Along with his band the...
Bill Geist Author: Bill Geist
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The Power of Community Pride

As we travel this country, working with Destination Marketing Organizations, we can, within...
Bill Geist Author: Bill Geist
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Music's Terrible, Horrible, No Good, Very Bad Week

I can't recall a shittier week for losing artists from multiple genres. Rock, pop, country,...
Bill Geist Author: Bill Geist
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Thank You to All Our Friends

It's that time of the year when Americans express their thankfulness for many things. And, Terri...
Bill Geist Author: Bill Geist
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Send Them Home

Yesterday afternoon, I popped into my local pharmacy/convenience store to pick up a few...
Bill Geist Author: Bill Geist
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Wait...Airbnb is a Reason to Say "No?"

Feasibility is at the core of every hotel development. Will the property be able to be...
Bill Geist Author: Bill Geist
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One for a Desert Island

I love the philosophical question of what songs would be on your playlist if you were stranded on...
Bill Geist Author: Bill Geist
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It Was 25 Years Ago

I'm usually better than this with anniversaries. Maybe it's another sign that I really need to...
Bill Geist Author: Bill Geist
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Divine Karma

Twenty-some years ago, while heading the Greater Madison CVB, I was part of the team that created...
Bill Geist Author: Bill Geist
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Joni Mitchell

I'm not sure why Twitter blew up with tributes earlier this week on the occasion of her...
Bill Geist Author: Bill Geist
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Would We Do this in Business?

One of the truly great gifts I receive in my work with Boards of Directors across this land is...
Bill Geist Author: Bill Geist
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Hey, Amazon?

What city of size isn't in the hunt for Amazon's HQ2? Little Rock. Not that they would have won...
Bill Geist Author: Bill Geist
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More Marketing Isn’t the Answer

A strategic look at your marketing spend, as well as what you spend on your attendee...
Jeff Hurt Author: Jeff Hurt
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A Different Kind of ROI

We've had the honor, over the past 18 months or so, to work with community leaders in Bastrop TX...
Bill Geist Author: Bill Geist
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David Byron

As Rock emerged from the Pop of the '60s, the charismatic frontman was essential to draw...
Bill Geist Author: Bill Geist
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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He's Baaack

Appropriate on this Halloween. After attempting to gut his State's Tourism Promotion Agency last...
Bill Geist Author: Bill Geist
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