KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Once you’ve observed the conference through the lens of your target customer and gained...
Jeff Hurt Author: Jeff Hurt
| |

An Intrepid Request

Those of us in Destination Marketing know that the immediacy of weather reports can have both an...
Bill Geist Author: Bill Geist
| |

An Intrepid Request

Those of us in Destination Marketing know that the immediacy of weather reports can have both an...
Bill Geist Author: Bill Geist
| |

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Too often conference and meeting professionals assume that their role is best suited to planning...
Jeff Hurt Author: Jeff Hurt
| |

The Conference Owner’s Guide To Customer Experience

Who owns the overall experience that customers have at your conference? Who oversees and...
Jeff Hurt Author: Jeff Hurt
| |

Airline Ground Transparency

Speaking of our Air Laws series, Air Law 15 was issued after a particularly heavy spate of bold...
Bill Geist Author: Bill Geist
| |

Airline Ground Transparency

Speaking of our Air Laws series, Air Law 15 was issued after a particularly heavy spate of bold...
Bill Geist Author: Bill Geist
| |

An Air Law (starting to be) Enforced

Years ago, we initiated a series of blog posts we called "Air Laws" (in the Miller Beer "Man...
Bill Geist Author: Bill Geist
| |

An Air Law (starting to be) Enforced

Years ago, we initiated a series of blog posts we called "Air Laws" (in the Miller Beer "Man...
Bill Geist Author: Bill Geist
| |

On Massive Incentives

Wisconsin's Governor has taken his fair share of criticism for pledging $3 billion in incentives...
Bill Geist Author: Bill Geist
| |

On Massive Incentives

Wisconsin's Governor has taken his fair share of criticism for pledging $3 billion in incentives...
Bill Geist Author: Bill Geist
| |

Dolores

Not a name normally associated with a rock band...but the influence Dolores O'Riordan had on the...
Bill Geist Author: Bill Geist
| |

Dolores

Not a name normally associated with a rock band...but the influence Dolores O'Riordan had on the...
Bill Geist Author: Bill Geist
| |

Is Your Conferencing Treating Its Customers As Tourists Or Explorers?

How does your conference treat its participants? How do you and your leadership team view...
Jeff Hurt Author: Jeff Hurt
| |

Creating A Customer-Centric Conference Strategy

Established, successful conferences have leadership that are usually adept at incrementally...
Jeff Hurt Author: Jeff Hurt
| |

Dumb and Dummer

As we've seen over the past few weeks, a number of those responsible for the initial build out of...
Bill Geist Author: Bill Geist
| |

Dumb and Dummer

As we've seen over the past few weeks, a number of those responsible for the initial build out of...
Bill Geist Author: Bill Geist
| |

When you Get Raspberries, Make a Memorable Cocktail

The Zambian Government can say that they have nothing to do with the DMO behind ZambiaTourism.com...
Bill Geist Author: Bill Geist
| |

When you Get Raspberries, Make a Memorable Cocktail

The Zambian Government can say that they have nothing to do with the DMO behind ZambiaTourism.com...
Bill Geist Author: Bill Geist
| |

Dear Association Leader Who Defends And Champions Status Quo

Dear Association Leader: The status quo does not have your best interest at heart. It feels...
Jeff Hurt Author: Jeff Hurt
| |

An 18 for '18 that Rocks

Y'all know...this is only gonna get harder as we enter the 2020s. But, there are a plethora of...
Bill Geist Author: Bill Geist
| |

The Evil Behind Political Parties

I get why political parties came to be. There was a time when it made sense to align with a...
Bill Geist Author: Bill Geist
| |

Ray Thomas

While probably not the first name that most associate with the Moody Blues (except among...
Bill Geist Author: Bill Geist
| |

On Short-Range Thinking

In the beginning...there was Room Tax. And it was good. In most States, the initial imposition...
Bill Geist Author: Bill Geist
| |

Back to Yesterday

One of my mentors in the Destination Marketing sector famously walked away from targeting...
Bill Geist Author: Bill Geist
| |
12345678