KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Good Intentions, But...

After 9/11, Bill Marriott infamously called for the suspension of Hotel Room Taxes to help spur a...
Bill Geist Author: Bill Geist
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Walter Becker

Steely Dan was one of those bands that defined FM Rock Radio in the '70s. And, not just because...
Bill Geist Author: Bill Geist
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Not the (Tourism) President We Had Hoped

Regardless of one's political affiliation, the notion that a President who makes a shit ton of...
Bill Geist Author: Bill Geist
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Purposeful Attention to the Customer

Great companies make their customers feel great. Most companies, however, make their customers...
Bill Geist Author: Bill Geist
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The Jackson 5

As I've said before, there was a time when music was music...before the "bifurcation" of genres,...
Bill Geist Author: Bill Geist
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As We Approach Labor Day

Most of the American High Holidays have lost their meaning. Presidents Day...when so many don't...
Bill Geist Author: Bill Geist
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CYA Much?

From the National Weather Service yesterday:  SPECIAL WEATHER STATEMENT UNTIL 5:30PM CDT MON...
Bill Geist Author: Bill Geist
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Going Nutless

The increase of food allergies has really mushroomed over the past year…at least on the flights...
Bill Geist Author: Bill Geist
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Nicer Accapella

As the summer comes to a close, we offer up something from one of the ultimate summer bands on...
Bill Geist Author: Bill Geist
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The Aftermath

So...was it worth it? The Total Eclipse of the Sun was a slam dunk winner for communities in the...
Bill Geist Author: Bill Geist
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10 Ideas for Improving Your Pay-to-Play Conference Presentations

There’s a place for sponsored content in conference programs, if you’re thoughtful in your...
Jeff Hurt Author: Jeff Hurt
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A Newspaper Unafraid

In an interesting critique of Music Reviews, the Wall Street Journal's Neil Shah recently...
Bill Geist Author: Bill Geist
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Hasta la Vista, Babies...

I'm all out of time...and I'm all out of money. It's been fun. I'll be hangin' down in Cognito....
Bill Geist Author: Bill Geist
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Total Eclipse

Yeah...this week's Music Friday replay is about as obligatory as it gets. But, it allows me to...
Bill Geist Author: Bill Geist
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Virginia is for Everyone

In the aftermath of this past weekend's tragedy in Charlottesville, the ad agency that created...
Bill Geist Author: Bill Geist
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When What's Right is Right

Is this the moment that everything pivots? In the wake of the President's tepid and flip-floppy...
Bill Geist Author: Bill Geist
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Rhinestone Lineman

He may have been the Rhinestone Cowboy...but, to me, he was the Wichita Lineman. The insanely...
Bill Geist Author: Bill Geist
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A New Way to Govern

Sometimes we get so mired in our own muck that it's hard to consider other options. The current...
Bill Geist Author: Bill Geist
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Sometimes Sunshine Sucks

We've been spending an inordinate amount of attention on the machinations of Florida Tourism as...
Bill Geist Author: Bill Geist
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Payback's a Bitch

Florida Speaker of the House Richard Corcoran used his bully pulpit earlier this year to...
Bill Geist Author: Bill Geist
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Kissed by a Rose

Often lost in its association with the Val Kilmer turn as Batman, Seal's "Kiss From a Rose"...
Bill Geist Author: Bill Geist
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A Cautionary Word From Research About Personalization

Personalization—it seems to be the 2017 buzzword for nonprofit associations and...
Jeff Hurt Author: Jeff Hurt
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Project: Save Our Summers

Research continues to show that the majority of Americans leave over 600 million days of paid...
Bill Geist Author: Bill Geist
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When ROI Runs into Special Interest

There's a ton of nuance to the story I'm about to tell that anyone from the outside would never...
Bill Geist Author: Bill Geist
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Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Do you ever feel caught between a rock and a hard place regarding your association’s education...
Jeff Hurt Author: Jeff Hurt
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