KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

The Arts as Economic Development

In yesterday's edition of the Z-News (subscribe here, if you haven't), we shared the notion that...
Bill Geist Author: Bill Geist
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The Achilles Heel Of Association Leadership

One of the ironies of associations is that the strengths that led to their initial success may...
Jeff Hurt Author: Jeff Hurt
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The Most Dangerous Post in Government

While one might be excused for believing that the most powerful (thus, potentially dangerous)...
Bill Geist Author: Bill Geist
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Play the Broca Card

Pretty much all of the news we endure sucks. With the exception of birthday greetings and videos...
Bill Geist Author: Bill Geist
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B2B Buyers Have Changed, Expos Haven’t

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue...
Jeff Hurt Author: Jeff Hurt
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Welcoming the Month of the Irish

March is pretty much known for two things: "coming in and going out" and St. Patrick's Day. To...
Bill Geist Author: Bill Geist
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Time for a New Kind of News?

A DMO friend recently asked a reporter why they never covered "good news." And, while most media...
Bill Geist Author: Bill Geist
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That's Proof?

Word from sources in and around the Windy City is that former Chicago Bears Cornerback Charles...
Bill Geist Author: Bill Geist
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Where's the FCKn Chicken?

That's what fans of Kentucky Fried Chicken were saying most of last week as 800 of the country's...
Bill Geist Author: Bill Geist
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Boycotting Spring Break

David Hogg, Stoneman Douglas student survivor and activist took to Twitter over the weekend to...
Bill Geist Author: Bill Geist
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The Steinman Touch

For those that know the work of Jim Steinman, it takes only a few measures to ID one of his...
Bill Geist Author: Bill Geist
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It's Not Even Surprising Anymore

Those that follow the shitshow that is the Florida House of Representatives can no longer be...
Bill Geist Author: Bill Geist
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It's Not Even Surprising Anymore

Those that follow the shitshow that is the Florida House of Representatives can no longer be...
Bill Geist Author: Bill Geist
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The Lazy Proxy for Talent Acquisition

According to a recent Harvard study, American employers are increasingly demanding a four-year...
Bill Geist Author: Bill Geist
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The Lazy Proxy for Talent Acquisition

According to a recent Harvard study, American employers are increasingly demanding a four-year...
Bill Geist Author: Bill Geist
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On the Precipice of the Great App Purge

When Apps hit the consciousness of Destination Marketers, the mad dash to score one was...
Bill Geist Author: Bill Geist
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One Star and Proud

In this consumer review-fueled world in which we live, anything under 4 stars is a concern for...
Bill Geist Author: Bill Geist
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Developing An Association Community That Evolves Into Action

Belonging precedes believing. It’s true for our association members. It’s true for our...
Jeff Hurt Author: Jeff Hurt
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The United States of Amazon

It's their world...we just pay to live in it. While almost everyone I know winks and says...
Bill Geist Author: Bill Geist
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Conferences Can Foster And Reclaim Authentic Conversations, Deep Connections And Transformational Community

One of society’s greatest paradoxes is that we have more connections today than we did in the...
Jeff Hurt Author: Jeff Hurt
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Next Markets May Include Leveraging Opportunities Of Perennials

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z...
Jeff Hurt Author: Jeff Hurt
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More Sunlight

This should be interesting. Of all the batshit crazy ideas coming out of the Florida Legislature...
Bill Geist Author: Bill Geist
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The Crisis of Connection

We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of...
Jeff Hurt Author: Jeff Hurt
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Tired of Traveling Alone

Jason Isbell is quietly ascending to becoming that voice of a generation the way Bruce...
Bill Geist Author: Bill Geist
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To Smart Responses

Marriott's recent announcement that it would begin reducing commissions it pays to meeting...
Bill Geist Author: Bill Geist
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