KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Smart Like a Whip

You gotta love the minds that gather each year at Destinations International's Annual Convention....
Bill Geist Author: Bill Geist
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The Possibility We Offer

Another Annual Convention of our industry trade association, Destinations International, is in...
Bill Geist Author: Bill Geist
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Six Conference Paradigms To Bust Immediately

If there’s something strange in your conference-hood Who you gonna call? (paradigm...
Jeff Hurt Author: Jeff Hurt
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Head Held High

I know that, from a click-through standpoint, our Music Friday discoveries of undiscovered talent...
Bill Geist Author: Bill Geist
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Conference Innovation Through Paradigm Busting

A strong driving force lies just beneath what you do on a daily basis. It is the unspoken,...
Jeff Hurt Author: Jeff Hurt
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The Tourism Slogan

Destination Marketers angst over logos and slogans. We probably shouldn't. For every "Virginia's...
Bill Geist Author: Bill Geist
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Reassessing the Problem at Hand

There's a famous quote attributed to George Burns that goes like this: "I don't have a drinking...
Bill Geist Author: Bill Geist
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Challenging Our Conference Mental Models To Build Future Effective Events

How do we think? And just as important, how and what do we think about our conferences and...
Jeff Hurt Author: Jeff Hurt
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Martin Sexton

Martin Sexton (not unlike Eva Cassidy) is one of those artists that can't be pigeonholed or...
Bill Geist Author: Bill Geist
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Backing Poison? Really?

It was one of those WTF moments the other day when Terri shared a review from the Buffalo News of...
Bill Geist Author: Bill Geist
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The CEO's Life

62 hours a week, on average. 4 hours a day on weekends. 2.4 hours a day on vacations. Is this...
Bill Geist Author: Bill Geist
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Looking for 50 New Residents

To be sure, Vermont is taking baby steps. But, it is a fascinating concept. The Green Mountain...
Bill Geist Author: Bill Geist
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A New Entrant in the School Start Debate

In those States where the subject of when School Start falls on the calendar is still a...
Bill Geist Author: Bill Geist
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When Trump Comes to Town

God help any destination that the President selects for a rally. The drive-by media will...
Bill Geist Author: Bill Geist
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Matt "Guitar" Murphy

Most knew him from his turn with The Blues Brothers, as the ax-wielding, guitarist husband of...
Bill Geist Author: Bill Geist
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Windows on a Plane

I've noted an interesting phenomenon on commercial airliners. As they have asked deplaning...
Bill Geist Author: Bill Geist
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Ego-Tourism

Catching up over the weekend, I discovered this sensational article by Travel Weekly's Arnie...
Bill Geist Author: Bill Geist
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Those "Creative Types"

It happens all the time. The creatives get together and cook up an ad, a campaign or a new...
Bill Geist Author: Bill Geist
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Road Songs

This so dates me. In the era in which "mixtapes" were what the cool kids did, we would assemble a...
Bill Geist Author: Bill Geist
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On Anthony Bourdain

I'll admit it. I was late to the party. I know...as one who is looked to be on the cutting edge...
Bill Geist Author: Bill Geist
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Unintended Consequence

My post last Friday was the most viewed post (by a shit ton) in over a decade of blogging. And,...
Bill Geist Author: Bill Geist
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On Differentiation

As I noted on Friday, we're on the move to a new homestead. Lots of decisions on what to take and...
Bill Geist Author: Bill Geist
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Fathers' Day

Exactly where should the apostrophe go? Regardless...is it just me? Are Father's Day ads...
Bill Geist Author: Bill Geist
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Saying Farewell

It has been the best of times. Terri and I have been truly blessed to live on shores of...
Bill Geist Author: Bill Geist
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The Thought Process Behind Placement

Don't get me wrong...I think that making condoms available for sale in hotels is a good idea. It...
Bill Geist Author: Bill Geist
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