KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Convenience vs. Quality

We have, for years, used a local dry cleaner, for no other reason than they have same day service...
Bill Geist Author: Bill Geist
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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The 42 Percent

That's the number of Americans that say they won't be taking a vacation this summer. That's just...
Bill Geist Author: Bill Geist
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Trying (So Hard) to Make the Numbers Work

A couple weeks ago, a series of articles tried to connect the political polarization of America...
Bill Geist Author: Bill Geist
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Welcome Summer

Here in the Mad City, it's been a cold, miserably wet Spring. So, when the sun rises on the first...
Bill Geist Author: Bill Geist
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The Target on Brand USA's Back

News of the potential elimination of this nation's Destination Marketing effort (called Brand...
Bill Geist Author: Bill Geist
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Tourism: A Credible Career

Apparently, it's not just America that undervalues the power of tourism and hospitality...
Bill Geist Author: Bill Geist
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Don't Let the Door Hit You on the Way Out

Saw an article online last week about a DMO Board that voted 4-1 to require Board approval before...
Bill Geist Author: Bill Geist
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Chris Cornell

Fans who were in the crowd are saying they sensed that something was "off" about Chris Cornell's...
Bill Geist Author: Bill Geist
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Based on your Purchases...

Popularized by Amazon, which, through data analytics, really does know what you like to buy, the...
Bill Geist Author: Bill Geist
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Take Carra Yourself

Gregarious. That's how I'll always remember Jim Carra. As his partner in Searchwide (the...
Bill Geist Author: Bill Geist
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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These Conference Big Ideas Are Not For The Trendy Meeting Professional

Do you remember this Sesame Street song? One of these things is not like the other. Which of...
Jeff Hurt Author: Jeff Hurt
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Welcome Signs Show How Many Places Are Out of Touch

Welcome signs can play an important role in the marketing and branding of cities. They not only...
Bill Baker Author: Bill Baker
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
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Fifteen Ways to Protect Your City's Identity

Duke University, Durham While many places can’t get past believing that their logo or...
Bill Baker Author: Bill Baker
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Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?

Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?
Miles Author: Miles
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Top 5 Place Branding Books to Read in 2016

  I was pleasantly surprised and very honored to recently see my book listed as a "must...
Bill Baker Author: Bill Baker
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