KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Strange Days, Indeed

To say that it's getting strange out there is an understatement. And, it just got a whole lot...
Bill Geist Author: Bill Geist
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Careful with that Room Tax, Eugene

As I posted up in the Z-News Commentary last Spring, successful tourism is rapidly sowing the...
Bill Geist Author: Bill Geist
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Plan Your Vacation

By now, you've heard the statistic: Americans leave over 658 million vacation days on the table...
Bill Geist Author: Bill Geist
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Remembering a Great Friend and Mentor

I was searching for an old blog post over the weekend when I stumbled upon a eulogy for a dearly...
Bill Geist Author: Bill Geist
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Tedeschi Trucks Tearing Down the Mad City

I first heard Susan Tedeschi on our local "progressive rock" radio station back around the turn...
Bill Geist Author: Bill Geist
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The Power of Disinformation

Or, do you call it Alternate Facts? From the President's Press Secretary's math to a local...
Bill Geist Author: Bill Geist
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The Hotel of the Future

It’s always fun to imagine the future. From the Jetson’s to The Time Machine and Star Trek to...
Bill Geist Author: Bill Geist
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Social = Mobile

Telling stats from eMarketer Daily yesterday in which they shared data from last week's study...
Bill Geist Author: Bill Geist
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Next Steps

OK...it happened. To the disbelief of a majority of Americans, Donald Trump is officially the...
Bill Geist Author: Bill Geist
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Rick Brantley

You gotta love the first few lines of his online bio: "So, what to make of this Rick Brantley?...
Bill Geist Author: Bill Geist
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Ugly Food

Terri and I were on a Destination Assessment assignment a couple years ago when we stumbled upon...
Bill Geist Author: Bill Geist
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Quality Over Quantity

As citizens of the world travel in increasing numbers, the inevitable residential push back is...
Bill Geist Author: Bill Geist
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
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Fifteen Ways to Protect Your City's Identity

Duke University, Durham While many places can’t get past believing that their logo or...
Bill Baker Author: Bill Baker
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Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?

Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?
Miles Author: Miles
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Top 5 Place Branding Books to Read in 2016

  I was pleasantly surprised and very honored to recently see my book listed as a "must...
Bill Baker Author: Bill Baker
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When Tragedy Struck, WV Tourism Office Put Residents First

When Tragedy Struck, WV Tourism Office Put Residents First
Miles Author: Miles
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Chattanooga Leads with Frontline Destination Training

When we conduct a brand audit or tourism assessment 9 times out of 10 participants identify a...
Bill Baker Author: Bill Baker
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Travels to Guam

Travels to Guam
Miles Author: Miles
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Google’s New Curated Destination Content is Worth a Closer Look

Google’s New Curated Destination Content is Worth a Closer Look
Miles Author: Miles
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