KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

The Muscle Shoals Sound

Jack Hall departed terra firma this week. And, while you may not know the name, you definitely...
Bill Geist Author: Bill Geist
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Drafting Tomorrow's Top Talent

One of the most frequent complaints I hear from the Boards with which I work is the difficulty...
Bill Geist Author: Bill Geist
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Amazing What a Few Lights Can Do

Years ago, I stood with my former college roommate on the shores of the Cuyahoga River in the...
Bill Geist Author: Bill Geist
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Fly, Don't Drive

As Terri and I drove back from another out-of-town New Year's Eve excursion (have I mentioned...
Bill Geist Author: Bill Geist
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Looking Forward

As is our custom, we search for a Year-End song that inspires us to be a better version of...
Bill Geist Author: Bill Geist
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I Hear the Bells

But, on this Christmas Day, is anyone listening, as Don Henley once said, in such a graceless...
Bill Geist Author: Bill Geist
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Light My Way

As I look back at my annual weeks of Holiday songs on this blog, I can almost tell you the year...
Bill Geist Author: Bill Geist
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Lonesome Christmas

While the song is called "Lonesome Christmas," it's exactly how I hope Terri and I spend...
Bill Geist Author: Bill Geist
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Santa Claus is Coming to Town

So, here we are. The Christmas Music Friday post.  I should feature something from...
Bill Geist Author: Bill Geist
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Naughty Santa

Clarence Carter did the original and, like yesterday's Holiday Music find, several have covered...
Bill Geist Author: Bill Geist
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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Welcome Signs Show How Many Places Are Out of Touch

Welcome signs can play an important role in the marketing and branding of cities. They not only...
Bill Baker Author: Bill Baker
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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