KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

The Few who Feed the World

If you don't follow Mike Rowe, you should. In his most recent Facebook post, someone commented...
Bill Geist Author: Bill Geist
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Worth the Brand Hit?

As Austin takes a deep breath after hosting the world at SXSW, political leaders will need to...
Bill Geist Author: Bill Geist
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The Governor Punches Back

For those outside of the State of Florida, this blog's recent preoccupation with the political...
Bill Geist Author: Bill Geist
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The Yin and Yang

Our friend Lee Tasseff (Destination Mansfield-Richland County) was one of the readers of this...
Bill Geist Author: Bill Geist
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They're Coming for You

There's a kind of pecking order for my musings. My Twitter feed is a series of often infrequent,...
Bill Geist Author: Bill Geist
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Loud = Clueless

Ever notice that the people who argue the hardest and the are the most positive that they are...
Bill Geist Author: Bill Geist
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It Was Just a Matter of Time

All the online platforms have spent years poking around the travel space, trying to find a way to...
Bill Geist Author: Bill Geist
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Does This Sound Like Sanity?

Well, they've done it. The women and men elected to the Florida House of Representatives,...
Bill Geist Author: Bill Geist
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The Cool Regional Musical Find

It's one of the best part of this gig we call DMOproz. Terri and I get to experience the...
Bill Geist Author: Bill Geist
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Representing the Will of the People?

What a quaint thought...that those we send to serve our interests in Statehouses and in Congress...
Bill Geist Author: Bill Geist
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Tell No One

Our long-time friend Mary Kay Wydra, CEO of the Greater Springfield (MA) CVB, is serving her time...
Bill Geist Author: Bill Geist
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No GoGo Fo' Yo'

A recent Skift article suggested that GoGo has too much bandwidth on some flights. In what...
Bill Geist Author: Bill Geist
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
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Fifteen Ways to Protect Your City's Identity

Duke University, Durham While many places can’t get past believing that their logo or...
Bill Baker Author: Bill Baker
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Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?

Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?
Miles Author: Miles
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Top 5 Place Branding Books to Read in 2016

  I was pleasantly surprised and very honored to recently see my book listed as a "must...
Bill Baker Author: Bill Baker
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When Tragedy Struck, WV Tourism Office Put Residents First

When Tragedy Struck, WV Tourism Office Put Residents First
Miles Author: Miles
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Chattanooga Leads with Frontline Destination Training

When we conduct a brand audit or tourism assessment 9 times out of 10 participants identify a...
Bill Baker Author: Bill Baker
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