KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Cover the Progress

It's one of the banes of our existence as Destination Marketers. We promote great brands and...
Bill Geist Author: Bill Geist
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Rethinking Trade Show Strategies

I had the distinct pleasure to hang with a DMO Board this morning in Chicago...the day after many...
Bill Geist Author: Bill Geist
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Rethinking Trade Show Strategies

I had the distinct pleasure to hang with a DMO Board this morning in Chicago...the day after many...
Bill Geist Author: Bill Geist
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Organic v. Organic

I gotta be somewhat careful here, as there are members of my extended family that feel...
Bill Geist Author: Bill Geist
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Aretha

So white hot was her talent, Aretha Franklin was being called "The Queen of Soul" within three...
Bill Geist Author: Bill Geist
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Toga!

Sometimes, you roll into a town for the first time and just know you've been there before. That...
Bill Geist Author: Bill Geist
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Fact-Checking Sedona's Alternative Media

For all the advantages the internet has brought us, the ability for the agenda-fueled among us to...
Bill Geist Author: Bill Geist
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Wait'll Otis Sees Us...

The Summer of 1978 was the Summer of Animal House. Forty years later, I find myself still...
Bill Geist Author: Bill Geist
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Start Your Conference Improvement Process With Enrollment

As conference organizers, we frequently ignore the evidence all around us of what’s working and...
Jeff Hurt Author: Jeff Hurt
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Making The Common Conference Uncommon

Who wants to attend a common, ordinary, ho-hum, everyday, I’m-just-like-all-the-others...
Jeff Hurt Author: Jeff Hurt
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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Welcome Signs Show How Many Places Are Out of Touch

Welcome signs can play an important role in the marketing and branding of cities. They not only...
Bill Baker Author: Bill Baker
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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