KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Emerging Evergreen Conference Practices—From This To That

You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer,...
Jeff Hurt Author: Jeff Hurt
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Do Not Be Seduced By Meeting Fads Or Conference Trends

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends...
Jeff Hurt Author: Jeff Hurt
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The Other Bill Geist

After inadvertently starting a small online ruckus after posting a piece entitled "Saying...
Bill Geist Author: Bill Geist
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The Beauty of a Bad Reputation

I don't think a Music Friday post has ever been inspired by a piece in the Wall Street...
Bill Geist Author: Bill Geist
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Time for a Third Party

With 43% of the American electorate now identifying themselves as independent, it's time to end...
Bill Geist Author: Bill Geist
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Bruce McCabe

Bruce McCabe...outside the Twin Cities, the name rarely elicits recognition from any but we music...
Bill Geist Author: Bill Geist
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David Burke

It's been years since we last spoke...but I never thought that last time would be. David Burke,...
Bill Geist Author: Bill Geist
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Coming Home

It's been a long lost summer...and I'm coming home. I know it has 26 million views and it's 9...
Bill Geist Author: Bill Geist
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Rethinking Trade Show Strategies

I had the distinct pleasure to hang with a DMO Board this morning in Chicago...the day after many...
Bill Geist Author: Bill Geist
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Making The Common Conference Uncommon

Who wants to attend a common, ordinary, ho-hum, everyday, I’m-just-like-all-the-others...
Jeff Hurt Author: Jeff Hurt
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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