KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

It's the People's Money!

As the tortured machinations over the budget and transparency of the Chattanooga CVB continue to...
Bill Geist Author: Bill Geist
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One Coast

Up until just a few years ago, three Destination Marketing Organizations represented the coast of...
Bill Geist Author: Bill Geist
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John Geils

It is usually the the vocalist for whom the band is named. But, not the J. Geils Band. While...
Bill Geist Author: Bill Geist
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A Flying Hellscape

As the meme-fest that has kept us all amused in the aftermath of United Airlines' significant...
Bill Geist Author: Bill Geist
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How to Improve Your Call for Presentations Process

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research...
Jeff Hurt Author: Jeff Hurt
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A Whole Lotta Soap

A few years ago, we told you about the Global Soap Project, an initiative to repurpose used soap...
Bill Geist Author: Bill Geist
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How They Really Feel About You

It's not just you. United feels that way about the families of their employees, too. But, in the...
Bill Geist Author: Bill Geist
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The 21st Century Meeting Professional: Act Strategically, Think Both Functionally And Strategically

What’s the role of the 21st Century meeting and conference professional? In the past, the...
Jeff Hurt Author: Jeff Hurt
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The United Airlines Dress Code: Explained

By now, you've no doubt heard that United has done it again...gone viral for a bad decision upon...
Bill Geist Author: Bill Geist
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With a Little Help From My Friends

It was a song for Ringo. Lennon and McCartney owned most of the tracks on Beatles albums. George...
Bill Geist Author: Bill Geist
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STFU

Today is the National Day of Silence in Bali. Honestly. No one speaks. All day....
Bill Geist Author: Bill Geist
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Let the Room Tax Pay for It

Those of us in the Destination Marketing sphere are no strangers to witnessing the "logic" that...
Bill Geist Author: Bill Geist
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Chuck Berry

What else can be said that hasn't.  From his induction in first class of the Rock And Roll Hall...
Bill Geist Author: Bill Geist
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
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Fifteen Ways to Protect Your City's Identity

Duke University, Durham While many places can’t get past believing that their logo or...
Bill Baker Author: Bill Baker
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Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?

Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?
Miles Author: Miles
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Top 5 Place Branding Books to Read in 2016

  I was pleasantly surprised and very honored to recently see my book listed as a "must...
Bill Baker Author: Bill Baker
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When Tragedy Struck, WV Tourism Office Put Residents First

When Tragedy Struck, WV Tourism Office Put Residents First
Miles Author: Miles
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