KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen

Too often when we think about conference growth or sustainability, we assume it means...
Jeff Hurt Author: Jeff Hurt
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Four Personalization Strategies Conferences And Associations Can Adopt From Education

Let’s separate reality from fiction regarding personalized conference experiences and...
Jeff Hurt Author: Jeff Hurt
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It's Here

It's the same feeling (kinda) as when the new Phonebook arrives for Steve Martin in "The...
Bill Geist Author: Bill Geist
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Troy Gentry

It was a spur of the moment joy ride prior to hitting the stage for a concert with his longtime...
Bill Geist Author: Bill Geist
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When Will There be a School for Politicians?

Honestly, the crazy shit that comes out of politicians' mouths sometimes? And, I'm not talking...
Bill Geist Author: Bill Geist
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Good Intentions, But...

After 9/11, Bill Marriott infamously called for the suspension of Hotel Room Taxes to help spur a...
Bill Geist Author: Bill Geist
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Walter Becker

Steely Dan was one of those bands that defined FM Rock Radio in the '70s. And, not just because...
Bill Geist Author: Bill Geist
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Not the (Tourism) President We Had Hoped

Regardless of one's political affiliation, the notion that a President who makes a shit ton of...
Bill Geist Author: Bill Geist
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Purposeful Attention to the Customer

Great companies make their customers feel great. Most companies, however, make their customers...
Bill Geist Author: Bill Geist
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The Jackson 5

As I've said before, there was a time when music was music...before the "bifurcation" of genres,...
Bill Geist Author: Bill Geist
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10 Ideas for Improving Your Pay-to-Play Conference Presentations

There’s a place for sponsored content in conference programs, if you’re thoughtful in your...
Jeff Hurt Author: Jeff Hurt
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A Cautionary Word From Research About Personalization

Personalization—it seems to be the 2017 buzzword for nonprofit associations and...
Jeff Hurt Author: Jeff Hurt
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Flourishing Conference Professionals Lead With Purpose

As a conference organizer, how purpose-driven are you? Successful conference organizers are...
Jeff Hurt Author: Jeff Hurt
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What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?

The world has drastically changed in the past several decades. But most conference experiences...
Jeff Hurt Author: Jeff Hurt
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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Welcome Signs Show How Many Places Are Out of Touch

Welcome signs can play an important role in the marketing and branding of cities. They not only...
Bill Baker Author: Bill Baker
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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