KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Marty Stuart

It was one of those looks I get when Terri isn't quite sure whether the off-the-wall comment she...
Bill Geist Author: Bill Geist
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Don't Blame Amazon

Just as Video didn't kill the Radio Star, at least one analyst maintains that Amazon and the...
Bill Geist Author: Bill Geist
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Double Duty

You gotta love the innovation that Brandon Rounds brings to his job at Madison's HotelRED.  By...
Bill Geist Author: Bill Geist
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It Was 45 Years Ago

Hard to believe, but it was 45 years ago this month that Pink Floyd transitioned from its Mach...
Bill Geist Author: Bill Geist
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As Big as I Ever Imagined

In my presentations to communities across the United States, I suggest that Destination Marketing...
Bill Geist Author: Bill Geist
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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That's All They Really Want

Consumers need a reason to choose a destination. I'm quite sure most communities have...
Bill Geist Author: Bill Geist
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How Can They Be That Stupid?

It's a question we all hear all too frequently. The simple amazement that someone that professes...
Bill Geist Author: Bill Geist
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Magic Max

He was coming off an elevator at ATL yesterday afternoon as I was hoping in. One of those "can't...
Bill Geist Author: Bill Geist
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The Epitome of a Class Act

His name is Brad Dean. For well over a decade, he has headed the Myrtle Beach Chamber & CVB. His...
Bill Geist Author: Bill Geist
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Free Agency for DMOs?

I can't remember a more interesting day for the NFL, Stupor Bowls included. It's Free Agency...a...
Bill Geist Author: Bill Geist
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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Welcome Signs Show How Many Places Are Out of Touch

Welcome signs can play an important role in the marketing and branding of cities. They not only...
Bill Baker Author: Bill Baker
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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