KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

A Political Shell Game

It doesn't matter the destination. Fingering them publiclly won't make the political gamesmanship...
Bill Geist Author: Bill Geist
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Hugh Masekela

In the days before radio chose sides and forced us to pick, it was not uncommon to hear Rock,...
Bill Geist Author: Bill Geist
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The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Once you’ve observed the conference through the lens of your target customer and gained...
Jeff Hurt Author: Jeff Hurt
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An Intrepid Request

Those of us in Destination Marketing know that the immediacy of weather reports can have both an...
Bill Geist Author: Bill Geist
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The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Too often conference and meeting professionals assume that their role is best suited to planning...
Jeff Hurt Author: Jeff Hurt
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Airline Ground Transparency

Speaking of our Air Laws series, Air Law 15 was issued after a particularly heavy spate of bold...
Bill Geist Author: Bill Geist
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An Air Law (starting to be) Enforced

Years ago, we initiated a series of blog posts we called "Air Laws" (in the Miller Beer "Man...
Bill Geist Author: Bill Geist
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On Massive Incentives

Wisconsin's Governor has taken his fair share of criticism for pledging $3 billion in incentives...
Bill Geist Author: Bill Geist
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Dolores

Not a name normally associated with a rock band...but the influence Dolores O'Riordan had on the...
Bill Geist Author: Bill Geist
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Dumb and Dummer

As we've seen over the past few weeks, a number of those responsible for the initial build out of...
Bill Geist Author: Bill Geist
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When you Get Raspberries, Make a Memorable Cocktail

The Zambian Government can say that they have nothing to do with the DMO behind ZambiaTourism.com...
Bill Geist Author: Bill Geist
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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Welcome Signs Show How Many Places Are Out of Touch

Welcome signs can play an important role in the marketing and branding of cities. They not only...
Bill Baker Author: Bill Baker
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Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
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Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
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Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
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Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
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It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
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How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
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