KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Brilliant

Most advertising in airports is vapid (with the exception of the coordinated campaign at...
Bill Geist Author: Bill Geist
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Can't Have it Both Ways

Ibiza is an island off the coast of Spain that is known for its nightlife and party scene. Will...
Bill Geist Author: Bill Geist
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Covers

More and more, I find myself attracted to covers. Other artists reimagining the...
Bill Geist Author: Bill Geist
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Teaching Our Children Life Lessons

Besides the life lessons imparted by my loving parents, I learned a lot about living from the...
Bill Geist Author: Bill Geist
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Still Got It

I'm thinking that you had to live through (or be a fan of) '60s music to understand what a...
Bill Geist Author: Bill Geist
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What the Hell?

By official decree of the King, Swaziland is now eSwatini. The official rationale is that the...
Bill Geist Author: Bill Geist
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A Call to Arms

Longtime readers of these missives know that we are passionate about Destination Marketing being...
Bill Geist Author: Bill Geist
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Who is Sponsoring Who?

I can't decide whether this is clever or obvious. But, as Pat Tobin tweeted: "Everything that has...
Bill Geist Author: Bill Geist
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The Blues X 3

Stumbled upon this gem the other day...and it cried out for Music Friday status. Lonnie Mack,...
Bill Geist Author: Bill Geist
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Gyro Meat?

Arby's (the roast beast sandwich chain with a logo that looks like a fish) is adding lamb-filled...
Bill Geist Author: Bill Geist
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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