KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Flourishing Conference Professionals Lead With Purpose

As a conference organizer, how purpose-driven are you? Successful conference organizers are...
Jeff Hurt Author: Jeff Hurt
| |

What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?

The world has drastically changed in the past several decades. But most conference experiences...
Jeff Hurt Author: Jeff Hurt
| |

On Creative Leadership

Leave it to my friend George Tzougros of the Wisconsin Arts Board to see something in a music...
Bill Geist Author: Bill Geist
| |

This is How You Ruin Participation by the Best and Brightest

In its zeal to appeal to voters who have been persuaded that Destination Marketing is nothing...
Bill Geist Author: Bill Geist
| |

The Agenda Driven Board Member

I am fascinated by the effort exerted by individuals and appointing governments to place...
Bill Geist Author: Bill Geist
| |

The Agenda Driven Board Member

I am fascinated by the effort exerted by individuals and appointing governments to place certain...
Bill Geist Author: Bill Geist
| |

Rockers Running

While there have been a few Rockers that have run for public office (John Hall comes to mind),...
Bill Geist Author: Bill Geist
| |

Branded Food Porn

According to Open Table, 25% of restaurant patrons take pictures of their food before digging in...
Bill Geist Author: Bill Geist
| |

Sigh

I know that the depression that leads to the ultimate decision isn't rational. Most of us will...
Bill Geist Author: Bill Geist
| |

The Politics of Destination Marketing

Politicians aren't stupid. They may not have a clue how to govern...but they are smart (or...
Bill Geist Author: Bill Geist
| |

The Annual Pilgrimage

Many of the posts we are seeing on Social Media platforms in the wake of the Annual Convention of...
Bill Geist Author: Bill Geist
| |

Why Do You Want to be on the Board So Bad?

I am fascinated by the effort exerted by individuals and appointing Boards to place certain...
Bill Geist Author: Bill Geist
| |

For What It's Worth

The Unforgiven was one of the coolest bands that never was. We featured then a number of years...
Bill Geist Author: Bill Geist
| |

What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
| |

Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
| |

A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
| |

Welcome Signs Show How Many Places Are Out of Touch

Welcome signs can play an important role in the marketing and branding of cities. They not only...
Bill Baker Author: Bill Baker
| |

Place Branding: What’s the Difference Between Theory and Practice?

I was honored to recently speak at the Inaugural International Place Branding Association...
Bill Baker Author: Bill Baker
| |

Avoid a Place Branding Headache: Don’t Hire a Painter if You Need an Architect

I used to think that positioning was the trickiest part of place and destination branding....
Bill Baker Author: Bill Baker
| |

Do Billboards Destroy Community Character?

Project for Public Spaces has highlighted an excellent article in the Planning Commissioners...
Bill Baker Author: Bill Baker
| |

Why Many Place Brands Run Out of Steam - And Why Yours Doesn't Have To Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly....
Bill Baker Author: Bill Baker
| |

It Takes a Culture of Collaboration to Deliver a Place Brand

Early this year, we conducted a Tourism Assessment Review for a small city that discovered that...
Bill Baker Author: Bill Baker
| |

How Not to Manage Your Nation Brand

              The Philippines is clearly demonstrating how nation branding should not...
Bill Baker Author: Bill Baker
| |

Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
| |

Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
| |
12345678