KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
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Fifteen Ways to Protect Your City's Identity

Duke University, Durham While many places can’t get past believing that their logo or...
Bill Baker Author: Bill Baker
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Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?

Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?
Miles Author: Miles
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Top 5 Place Branding Books to Read in 2016

  I was pleasantly surprised and very honored to recently see my book listed as a "must...
Bill Baker Author: Bill Baker
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When Tragedy Struck, WV Tourism Office Put Residents First

When Tragedy Struck, WV Tourism Office Put Residents First
Miles Author: Miles
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Chattanooga Leads with Frontline Destination Training

When we conduct a brand audit or tourism assessment 9 times out of 10 participants identify a...
Bill Baker Author: Bill Baker
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Travels to Guam

Travels to Guam
Miles Author: Miles
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Google’s New Curated Destination Content is Worth a Closer Look

Google’s New Curated Destination Content is Worth a Closer Look
Miles Author: Miles
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Global All-Stars 2016

Global All-Stars 2016
Miles Author: Miles
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4 Tips for Creating Effective Sponsored Content

4 Tips for Creating Effective Sponsored Content
Miles Author: Miles
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High Tech & High Touch

High Tech & High Touch
Miles Author: Miles
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Animated Gifs for Improved eNewsletter Performance

Animated Gifs for Improved eNewsletter Performance
Miles Author: Miles
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Design for Performance

Design for Performance
Miles Author: Miles
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The New Bermuda: Legend & Lure

The New Bermuda: Legend & Lure
Miles Author: Miles
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How to Avoid Being Anytown, USA Part 4

This is the fourth and final part of this series reviewing how your city can avoid being a...
Bill Baker Author: Bill Baker
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How to Avoid Being Another Bland Place

This is Part 3 of a series on how to avoid being Anytown, USA. There are many reasons why even...
Bill Baker Author: Bill Baker
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Stop the Earwig!

Let’s see a show of hands of attractions that have come out of the ground with no real marketing...
Peter Bowden Author: Peter Bowden
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Branding – managing reputation

Columbus Ga is rebranding itself. After 15-years of a successful brand strategy, it’s time. The...
Peter Bowden Author: Peter Bowden
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How to Avoid Being Anytown, USA: Part Two

This is the second part of the blog considering the need for small cities to clearly...
Bill Baker Author: Bill Baker
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Hometown History Hunting

As National Tourism Week winds down, I felt it was important talk about what makes mine and your...
Peter Bowden Author: Peter Bowden
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Google Trekker Brings Oregon Destination Brand to Life

  I recently posted about how the importance of place brands has not diminished because of the...
Bill Baker Author: Bill Baker
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How to Avoid Being Anytown, USA - Part 1

Last summer I was relaxing in a small park in downtown Anchorage AK and watching a musical...
Bill Baker Author: Bill Baker
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What Does Wayfinding Add to City Branding?

I recently interviewed Todd Mayfield, Group Creative Director at Axia Creative, and author of...
Bill Baker Author: Bill Baker
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Benefits of a Brand Audit: The Case of the Poorly Fitting Suits

I have been reading a case study about Malaysia as a destination with global appeal in the book,...
Bill Baker Author: Bill Baker
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Is Place Branding Dead? Part Two

This is the second part of the blog considering whether place brands are relevant or...
Bill Baker Author: Bill Baker
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