KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Showing Why Nation Branding Matters

The Olympic Games provide an interesting backdrop to observe an alternate competition between...
Bill Baker Author: Bill Baker
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Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
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Oregon’s Ice Age Tourism Assets

My destination consulting colleagues and I often remark that residents of a city often don’t see...
Bill Baker Author: Bill Baker
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Chattanooga Leads with Frontline Destination Training

When we conduct a brand audit or tourism assessment 9 times out of 10 participants identify a...
Bill Baker Author: Bill Baker
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Chattanooga Leads with Frontline Destination Training

When we conduct a brand audit or tourism assessment 9 times out of 10 participants identify a...
Bill Baker Author: Bill Baker
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Fifteen Ways to Protect Your City's Identity

Duke University, Durham While many places can’t get past believing that their logo or...
Bill Baker Author: Bill Baker
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Fifteen Ways to Protect Your City's Identity

Duke University, Durham While many places can’t get past believing that their logo or...
Bill Baker Author: Bill Baker
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Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?

Is Google’s Expanding Role in Travel Undermining Organic Traffic Growth for Destinations?
Miles Author: Miles
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Top 5 Place Branding Books to Read in 2016

  I was pleasantly surprised and very honored to recently see my book listed as a "must...
Bill Baker Author: Bill Baker
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Top 5 Place Branding Books to Read in 2016

  I was pleasantly surprised and very honored to recently see my book listed as a "must...
Bill Baker Author: Bill Baker
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A Name Change Strengthens Travel Lane County

In 2008, Total Destination Marketing developed the brand strategy for Lane County, Oregon.  This...
Bill Baker Author: Bill Baker
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A Name Change Strengthens Travel Lane County

In 2008, Total Destination Marketing developed the brand strategy for Lane County, Oregon.  This...
Bill Baker Author: Bill Baker
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The Keys to Measuring Place Branding

My colleague, Dr Florian Kaefer at Place Brand Observer wrote an interesting article on...
Bill Baker Author: Bill Baker
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The Keys to Measuring Place Branding

My colleague, Dr Florian Kaefer at Place Brand Observer wrote an interesting article on...
Bill Baker Author: Bill Baker
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New Book: Branded Wayfinding for Destinations

I am pleased to have been asked by my colleague Todd Mayfield at Axia Creative to contribute a...
Bill Baker Author: Bill Baker
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New Book: Branded Wayfinding for Destinations

I am pleased to have been asked by my colleague Todd Mayfield at Axia Creative to contribute a...
Bill Baker Author: Bill Baker
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Benefits of a Brand Audit: The Case of the Poorly Fitting Suits

I have been reading a case study about Malaysia as a destination with global appeal in the book,...
Bill Baker Author: Bill Baker
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Benefits of a Brand Audit: The Case of the Poorly Fitting Suits

I have been reading a case study about Malaysia as a destination with global appeal in the book,...
Bill Baker Author: Bill Baker
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Google Trekker Brings Oregon Destination Brand to Life

  I recently posted about how the importance of place brands has not diminished because of the...
Bill Baker Author: Bill Baker
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Google Trekker Brings Oregon Destination Brand to Life

  I recently posted about how the importance of place brands has not diminished because of the...
Bill Baker Author: Bill Baker
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When Tragedy Struck, WV Tourism Office Put Residents First

When Tragedy Struck, WV Tourism Office Put Residents First
Miles Author: Miles
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Travels to Guam

Travels to Guam
Miles Author: Miles
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Google’s New Curated Destination Content is Worth a Closer Look

Google’s New Curated Destination Content is Worth a Closer Look
Miles Author: Miles
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Global All-Stars 2016

Global All-Stars 2016
Miles Author: Miles
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4 Tips for Creating Effective Sponsored Content

4 Tips for Creating Effective Sponsored Content
Miles Author: Miles
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