KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Triggering Personal Change

Right now my partner and I are half way through a month-long “wine fast.” It’s also,...
Bull City Mutterings Author: Bull City Mutterings
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Tomorrow’s DMOs Must Become Brand Managers – Part One

It seems that every other day I see more evidence that the role of destination marketing...
Bill Baker Author: Bill Baker
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What’s the Plan?

Ok. You’ve had your retreat, outlined the  mission, vision, values, goals, strategies, and...
Peter Bowden Author: Peter Bowden
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Be Tactful

Measure everything! Part of a successful strategic plan is determining the level of success and...
Peter Bowden Author: Peter Bowden
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Are You Strategic?

Does your game plan include a strategy? These are the programs and projects for achieving goals;...
Peter Bowden Author: Peter Bowden
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Goals Are For Winners

In setting up your strategic plan, goals only make sense. It’s part of the measurement for...
Peter Bowden Author: Peter Bowden
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The Incredible Market So Many DMOs Overlook

People were amazed when it first became apparent in the late 1990s, that Durham, North Carolina...
Bull City Mutterings Author: Bull City Mutterings
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New Book: Branded Wayfinding for Destinations

I am pleased to have been asked by my colleague Todd Mayfield at Axia Creative to contribute a...
Bill Baker Author: Bill Baker
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The Importance of Having Values

Every organization stands for something. Those fundamental core beliefs or values are the...
Peter Bowden Author: Peter Bowden
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What Do You Want to Be?

The simplest way to describe an organizational vision statement is to ask “what do want to be?”...
Peter Bowden Author: Peter Bowden
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What is your mission?

How many times have you been in a meeting to determine a mission statement, perhaps revisit your...
Peter Bowden Author: Peter Bowden
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Six of the Best: Top Place Branding Posts of 2015

During 2015, we covered a lot of territory within the practice of place and destination...
Bill Baker Author: Bill Baker
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The Keys to Measuring Place Branding

My colleague, Dr Florian Kaefer at Place Brand Observer wrote an interesting article on...
Bill Baker Author: Bill Baker
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Six Million Businesses and Shrinking

There are only 6 million active businesses in America.  Another 20 million are in name only...
Bull City Mutterings Author: Bull City Mutterings
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Is Your County Really Ready for a Regional Brand?

Last month at a conference in the Midwest, a County Manager asked me whether they should create...
Bill Baker Author: Bill Baker
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This Ongoing War 150 Years Later

In North Carolina, it’s no surprise to learn that “since 1960, one third of the world’s arable...
Bull City Mutterings Author: Bull City Mutterings
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An Action Plan for Green Infrastructure

Once again, the U.S. Forest Service and its stakeholders such as the National Urban and Community...
Bull City Mutterings Author: Bull City Mutterings
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In Pursuit of Dialogue

By necessity I became a pioneer in what is now called “reputation management” during the last...
Bull City Mutterings Author: Bull City Mutterings
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A Name Change Strengthens Travel Lane County

In 2008, Total Destination Marketing developed the brand strategy for Lane County, Oregon.  This...
Bill Baker Author: Bill Baker
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My “Fortunate Son” Myth

While delving into family history I am often reminded that I am the only son of an only son who...
Bull City Mutterings Author: Bull City Mutterings
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New Book: Keith Dinnie Takes a Fresh Look at Nation Branding

My colleague, Keith Dinnie, has released his latest book, Nation Branding – Concepts, Issues,...
Bill Baker Author: Bill Baker
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Yakima Valley’s Brand Brings Unity to Region

In 2008, Total Destination Marketing developed the brand strategy for the Yakima Valley in...
Bill Baker Author: Bill Baker
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Is There a Cure for Slogan Envy?

I’d love to have a dollar for every time I have heard a line like, “what we need is a slogan...
Bill Baker Author: Bill Baker
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Why Isn’t Anyone Supporting our City Brand?

In recent months I fielded calls from two frustrated CEO’s of DMOs, one in Australia and one in...
Bill Baker Author: Bill Baker
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Scenic Bikeways Boost Rural Oregon Economic Development

Scenic Byways have been a fixture of the American touring landscape since the early ‘90s. The...
Bill Baker Author: Bill Baker
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