KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Are You Strategic?

Does your game plan include a strategy? These are the programs and projects for achieving goals;...
Peter Bowden Author: Peter Bowden
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Goals Are For Winners

In setting up your strategic plan, goals only make sense. It’s part of the measurement for...
Peter Bowden Author: Peter Bowden
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The Southern Roots of a Fifth Generation Idahoan

As a fifth-generation Idaho native dating back to its first permanent settlement (other than...
Bull City Mutterings Author: Bull City Mutterings
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New Book: Branded Wayfinding for Destinations

I am pleased to have been asked by my colleague Todd Mayfield at Axia Creative to contribute a...
Bill Baker Author: Bill Baker
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The Importance of Having Values

Every organization stands for something. Those fundamental core beliefs or values are the...
Peter Bowden Author: Peter Bowden
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What Do You Want to Be?

The simplest way to describe an organizational vision statement is to ask “what do want to be?”...
Peter Bowden Author: Peter Bowden
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What is your mission?

How many times have you been in a meeting to determine a mission statement, perhaps revisit your...
Peter Bowden Author: Peter Bowden
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Bear River Mountain Reflection

On the return leg of one of my cross-country road-trips a few years ago, Mugs, my English...
Bull City Mutterings Author: Bull City Mutterings
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Six of the Best: Top Place Branding Posts of 2015

During 2015, we covered a lot of territory within the practice of place and destination...
Bill Baker Author: Bill Baker
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The Keys to Measuring Place Branding

My colleague, Dr Florian Kaefer at Place Brand Observer wrote an interesting article on...
Bill Baker Author: Bill Baker
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Is Your County Really Ready for a Regional Brand?

Last month at a conference in the Midwest, a County Manager asked me whether they should create...
Bill Baker Author: Bill Baker
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A Name Change Strengthens Travel Lane County

In 2008, Total Destination Marketing developed the brand strategy for Lane County, Oregon.  This...
Bill Baker Author: Bill Baker
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New Book: Keith Dinnie Takes a Fresh Look at Nation Branding

My colleague, Keith Dinnie, has released his latest book, Nation Branding – Concepts, Issues,...
Bill Baker Author: Bill Baker
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Underlying Our Fear of Crime is a Paradox

The news media often rationalizes its obsession with violent crime by purporting that this is...
Bull City Mutterings Author: Bull City Mutterings
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The Paradox of Micromanagement

Associates who struggle and fail to fit into an organization’s culture and strategic system will...
Bull City Mutterings Author: Bull City Mutterings
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Parting Ways and New Beginnings

I parted ways with an good friend yesterday. We had only been together for a little more than...
Bull City Mutterings Author: Bull City Mutterings
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The New Community Marketing Model

I promised during the last post entitled, “Community Marketing Malpractice” to touch in this...
Bull City Mutterings Author: Bull City Mutterings
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Yakima Valley’s Brand Brings Unity to Region

In 2008, Total Destination Marketing developed the brand strategy for the Yakima Valley in...
Bill Baker Author: Bill Baker
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Community Marketing Malpractice

My degrees were in history and political science.  I also studied law.  But my career was in...
Bull City Mutterings Author: Bull City Mutterings
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Where Durham Dawdles

While one of the most broadly acclaimed communities in America, Durham, NC where I live seems to...
Bull City Mutterings Author: Bull City Mutterings
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Is There a Cure for Slogan Envy?

I’d love to have a dollar for every time I have heard a line like, “what we need is a slogan...
Bill Baker Author: Bill Baker
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Perceptions of Teachers and Teacher Pay

It’s funny how some people get when it comes to how much other people get paid, so I was curious...
Bull City Mutterings Author: Bull City Mutterings
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Why Isn’t Anyone Supporting our City Brand?

In recent months I fielded calls from two frustrated CEO’s of DMOs, one in Australia and one in...
Bill Baker Author: Bill Baker
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Scenic Bikeways Boost Rural Oregon Economic Development

Scenic Byways have been a fixture of the American touring landscape since the early ‘90s. The...
Bill Baker Author: Bill Baker
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Are These Nine Tourist Icons Dying?

A recent feature on CNN warning of the dangers of tourism to some of the world’s most iconic...
Bill Baker Author: Bill Baker
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