KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

What happens when tourism reaches the limits to its growth?

Unless tourism stops fetishising growth for growth's sake, it will destroy the very places that...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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How to balance tourists and locals? Lessons from my home town

Harold Goodwin writes about the changes that have happened in the area where he lives since...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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Why tourism industry should lead efforts for gay rights

Travel is supposed to broaden the mind. As moves to embrace equal rights for gay people spread...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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Will Japan’s Tourism Boom Lead to a Place Branding Boom?

Over the years many of my most well-travelled friends have said that Japan is the most beautiful...
Bill Baker Author: Bill Baker
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Volunteering: “the road to hell is paved with good intentions”

Volunteers should expect the same standards of care and contract compliance that are legally...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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Why is tourism industry so quiet about climate change?

Where is tourism industry's voice when it comes to the business response to climate change? Is it...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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How to stop tourism industry from inadvertently fuelling child abuse

Child protection is an issue that is getting a lot of press coverage at the moment, and one the...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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What are the Greatest Opportunities in Branding Small Cities?

Branding cities of all sizes can at once  bring great opportunities and also real challenges....
Bill Baker Author: Bill Baker
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Five steps to a successful towel and linen reuse scheme

Following several recent news stories about hotel approaches to towel and linen sustainability,...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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Biggest ever Longlist for World Responsible Tourism Awards announced

In this the 12th year of the Responsible Tourism Awards, 206 tourism businesses, organisations...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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Is Your Tourism Marketing Tapping into Visitor Feelings?

In my book I have observed how successful places focus on delivering emotional and social...
Bill Baker Author: Bill Baker
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Responsible Tourism in Arabia

Reporting back after the Arabian Travel Market, Harold Goodwin writes of the many responsible...
WTM Responsible Tourism Blog Author: WTM Responsible Tourism Blog
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Why is Wayfinding Integral to Place Branding? PART TWO

Last week we considered how a wayfinding system adds to how we interact with locations and its...
Bill Baker Author: Bill Baker
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How Does Wayfinding Support Place Branding? PART ONE

The primary function of wayfinding is to guide people to places. It has a vital role to play in...
Bill Baker Author: Bill Baker
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Whose Place Brand is it Anyway?

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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Does Tourism Marketing Boost Long-term Economic Growth?

The most detailed econometric study ever conducted into the impacts of tourism-related branding...
Bill Baker Author: Bill Baker
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Does Place Branding Need a Rebrand?

The question as to whether place branding needs a rebrand because of the misunderstandings that...
Bill Baker Author: Bill Baker
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Branding a New Region: The Tillamook Coast, Oregon

Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the...
Bill Baker Author: Bill Baker
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What Was the Most Common Place Branding Advice in 2014?

Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was...
Bill Baker Author: Bill Baker
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Why are Bland Brands So Common? PART TWO

Part One appeared last week. As I mentioned in Part One, there are many reasons why destination...
Bill Baker Author: Bill Baker
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What Can Times Square Teach Us About Destination Development?

Over the past forty years I have visited the Times Square District many, many times. I was...
Bill Baker Author: Bill Baker
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Working Together, Working Smarter

Strong Partnerships Help Abingdon Earn Tourism Office of the Year HonorBy David Mikula and Kevin...
Southeast Tourism Society Author: Southeast Tourism Society
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The Earliest Form of Tourism

The importance of the Religious Tourism MarketBy Dr. Peter E. Tarlow, President, From "Tourism...
Southeast Tourism Society Author: Southeast Tourism Society
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Why random conversations are a good thing

Yep, I like to talk to peopleAugust 21, 2014By Tom Adkinson, STS past ChairmanHalf-marathon...
Southeast Tourism Society Author: Southeast Tourism Society
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An Amazing Career Opportunity

David E. Rotenizer, "The King"- Richard Petty, Rosalee G. MaxwellDavid E. RotenizerAugust 13,...
Southeast Tourism Society Author: Southeast Tourism Society
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