As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


The Aftermath

EclSo...was it worth it?

The Total Eclipse of the Sun was a slam dunk winner for communities in the path of totality (even those where it rained). But, for the nation's economy?

According to Vanity Fair's HIVE: there are about 87 million U.S. workers, making an average hourly wage of $23.86. If they all took about 20 minutes to scout out a spot to see the eclipse and then watch the whole thing unfold, it would cost an employer $7.95 per person, or, when multiplied by 87 million, about $694 million in lost productivity.

Of course, hanging out on Facebook costs the economy an estimated $1.75 billion a day in lost productivity.

All in all, Total Eclipses are a pretty good bargain.

More please.



Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist