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The Annual Pilgrimage

DIAMany of the posts we are seeing on Social Media platforms in the wake of the Annual Convention of Destinations International (formerly DMAI) refer to "head spinning." And, not in a Linda Blair way. Rather, in a TMI way.

No, wait...that came out wrong. But, you know what I'm saying. The content from the stage and conversations on the trade show floor was simply overwhelming...but all good.

The new Future Study (part of DestinationNEXT) was released and showed us two things. First, that politics and funding issues are waaay more prevalent in North America than elsewhere around the world. And second, that what we have been espousing regarding the changing role of Destination Marketing over the past three or four years is being validated every day.

In fact, I had to chuckle as a friend (and client) and I left that session when he quipped, "Well, I guess I know where you'll be taking us in our Strategic Planning process later this year."

I looked at him and laughed, saying, "I've been saying that shit for the past 5 years."

When he arched an eyebrow, I winked and said, "I'm from the future."

Indeed, the validation that content generation and curation is the most important thing a DMO can do was underscored later in the conference, as representatives from Google told us that they need DMOs and are ready to partner with us because they can't achieve the depth of content that we can.

Welcome to the new world of Destination Marketing.

Well go deeper later this week in the next edition of the Z-News (if you're not yet a subscriber, click here). And, we'll be sharing some of our favorite quotes from Montreal right here over the next few days.

Bill Geist

Bill GeistBill Geist

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