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The Politics of Destination Marketing

SMPoliticians aren't stupid. They may not have a clue how to govern...but they are smart (or cunning) enough to get elected.

But, to get them to understand the vital importance of Destination Marketing, we need to speak in their tongue. They no more understand Room Nights and Economic Impact than a Somali Pirate knows how to build a starship. And, honestly, why should they?

But, they do understand the language of getting elected...which is why I often ask anti-DMO electeds who demand proof of the efficacy of Destination Marketing if they would run for re-election without yard signs.

As they scoff at the idea, I ask if they have proof that yard signs work. That usually curtails the "proof" conversation.

I heard an even better one from Visit Phoenix's Steve Moore at the just completed Annual Convention of Destinations International:

"Politicians run for election every two or four years. DMOs run for election (by our clients) four times a week."

And, probably even more.

Brilliant analogy, Steve.

Bill Geist

Bill GeistBill Geist

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