KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

The Thought Process Behind Placement

SignDon't get me wrong...I think that making condoms available for sale in hotels is a good idea. It was just the way that such a service was offered during a recent stay that made me chuckle.

If you click on the image and look on the sixth line down of the very colorful products board, you'll see "Condoms" nestled between "Soda" and "Hoodie."

Though I'm giggling, I'm not sure I can suggest a better location. It probably doesn't fit next to "Pop-Tarts." Does it match up more effectively with "Batteries," "Shotglass" or "Bath Bomb?" I don't know.

I do know that I love how random this sign is...and would love to know the thought process that went into an obviously carefully considered piece of chalk art.

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist