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The Tourism Slogan

SengalDestination Marketers angst over logos and slogans.

We probably shouldn't. For every "Virginia's For Lovers," there are hundreds of slogans that litter the landscape like tissue paper.

Some destinations defy such applications. Conde Nast recently produced a sensational video of 60 people reciting their country's slogan...and about 10 that couldn't (which was just as interesting, if not more heartfelt).

As the world's Destination Marketers converge for their annual conference this week...this is about as cool as it gets.

Even for the countries that don't have slogans.

Bill Geist

Bill GeistBill Geist

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