As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Virginia is for Everyone

SFLIn the aftermath of this past weekend's tragedy in Charlottesville, the ad agency that created the iconic "Virginia is for Lovers" brand and logo has updated the message to "Virginia is for Everyone."

Which we, in the Destination Marketing and Perception field say a lot when governments pass bathroom bills and other anti-LGBT legislation. Inclusion is an important message for us to convey each and every day.

But saying everyone is welcome isn't exactly true. We don't welcome those who hate, those who want to destroy our communities or those who want to kill. Thus, in the literal sense, our destinations are not for everyone.

I do, however, love the accompanying hashtag: "StandForLove."

Yeah...much more powerful.

Let's go with that.

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist