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When You’re Too Close

Hp_steamCleaning out the freezer, I found a single-wrap frozen food thing. It kinda looked like a Chicken Kiev...but not.

Upon further review, it was a Hot Pocket. I have a theory on how it got there...but, that's another story.

If you are familiar with this type of food product, one takes the frozen brick and places it inside the included cardboard box before placing it in a microwave.

The instructions on the box instruct the hungry renter of said brick (as we only rent our food, never own) to allow the Hot Pocket to cool inside the box for 2 minutes. Yet, nowhere on the instructions on said box does it say how long one should cook the brick in the Microwave in the first place so that it can, indeed, cool for 2 minutes.

Apparently, those that eat Hot Pockets already know that.

For us virgins...not so much.

Just another example of product managers being too close to a product to understand that a consumer might not have a clue how to consume it.

Bill Geist

Bill GeistBill Geist

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