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Without a Plan B

SCWhile the importance of the Visitor Economy and the work of Destination Marketing Organizations is becoming more and more understood...there are still those among us that haven't a clue. And, when they are also the very people that are elected to ensure the highest possible Quality of Life for residents, it can be a scary combination.

The City of Santa Clara has elected to cancel its contract with the Chamber/CVB at the end of the month, effectively putting 14 employees on waivers.

The City's Plan B? They apparently don't have one.

With hundreds of millions of visitor spending (and hundreds of jobs) on the line, wouldn't you think a City Council would have a plan to replace a DMO before cutting their current one loose? But, because most politicians aren't anything more than part-time amateurs at running cities, this is what you get.

Imagine if an audit came back raising concerns about the Fire Department. Think the Council would shut it down and then go on summer vacation without a plan forward?

Of course not.

Bill Geist

Bill GeistBill Geist

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