Destination Leadership is the art of increasing the awareness, appreciation and support of the tourism industry as a vibrant component of a region's economy. It's advocating for infrastructure enhancements that work for both visitors and residents. It's making the case that increased public and private sector investment into a community's DMO positions the destination to be able to more effectively contend in this highly competitive market.Destination Leaders are those that see opportunities before a community and utilize their time, resources and influence to make a difference. In Destination Leadership for Boards, Bill Geist offers suggestions and recommendations on how those that agree to accept the challenge can leave a lasting mark on their community.


In today’s increasingly complex environment, true Destination Leaders must be focused on the long-range health, viability and development of both the Community and the Organization that they serve. In Destination Leadership for Boards, you’ll gain valuable insights into the special challenges confronting Destination Marketing Organizations (DMOs) and how Boards can play a pivotal role. From Board design to policy development, Destination Leadership is a must-read primer for DMO Board members.    

In Destination Leadership for Boards you’ll learn:

• Ways to increase organizational visibility and influence
• How to attract the best and brightest to your Board
• The difference between Board work and Committee work
• The roles of Board vs. Professional Staff
• The correct way to respond in times of crisis
• Why adopting a set of Board Ethics Policy is crucial...and more

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