by Destinations International
Despite the collective efforts of Destination Marketing Organizations a growing number continue to be under government and media attack. After a great deal of research, Destinations International has concluded that DMOs must become one of their community’s shared values in a way that explains the value of destination promotion and connects that value and organization to the residents of the community. In this advocacy paper, you will understand the reasons why DMOs must focus on their residents and change the way they talk about themselves in order to survive and grow. This paper will clearly articulate the role of a DMO in a community, provide the starting point for “mission” and “about us” statements, lay out the political argument for public support of destination promotion and identify the ideas and ideals that form the basis of a community shared value. CLICK HERE.