Marketing and branding articles Minimize

A New Vision for Achieving Community Success, Growth and Sustainability

Have you ever wondered what it would be like to start over? Knowing what you know now, a once-in-a-lifetime opportunity to get it right? In this tumultuous era when everything is being questioned, we have the rare opportunity to re-examine how and why DMOs were founded, how they have evolved and what changes need to be actualized to realize the full potential of community development agencies going forward. CLICK HERE to read our vision for the future.
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More to Love

by Duane Knapp and Don Morgan

Alaska Airlines ranked fourth out of 27 national and local brands with Puget Sound consumers. CLICK HERE for more.
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30 Presentations from SoMeT 2015

Scott Dring, Annie Rummel, Shelley Piriano and many more

SoMeT is one of the premier conferences in the Social Media space for Destination Marketers...and they've posted 30 videos featuring keynote addresses and break-out sessions from their 2015 event HERE.

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College Towns Offer Opportunities for Unique Partnerships between DMOs and Universities

by Shannon Overby, President/CEO of Bryan-College Station CVB

CDME white paper by Bryan-College Stations President and CEO, Shannon Overby. CLICK HERE to download.
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Brands in DestinationNext

by Duane Knapp of BrandStrategy Inc

Building and Protecting the Destination Brand is essential and one of the three transformational opportunities identified as part of the DestinationNext initiative. Duane Knapp outlines how you can ensure you are doing just that for your Destination. CLICK HERE to download.
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