ABOUT US Minimize

DMOproz is Zeitgeist Consulting...and a resource for Destination Marketing Organization Professionals everywhere. Since 1995, Zeitgeist has provided cutting-edge Consulting and Speaking services to the Tourism and Hospitality Industry with a focus on Destination Marketing and Management Organizations across North America. Founded on the simple premise that Destination Marketing Organizations looking for a consultative hand should be able to turn to someone that has actually done time in the DMO trenches. Our continuing mission to elevate the visibility, respect, professionalism and impact of Destination Marketing and Management Organizations the Americas. And we live and breathe it every day. We're based out of Madison, Wisconsin. And we'd love to hear from you...give us a call at 608-999-0325 or email terri@DMOproz.com.


BILL GEIST is the Chief Instigator at DMOproz (aka Zeitgeist Consulting), a firm specializing in strategic planning, governance, destination development and legislative issues for Destination Marketing and Management Organizations (such as convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations and communities). 

Bill is the author of Destination Leadership and a contributor to Fundamentals in Destination Marketing. He has provided consulting services to over 200 Destination Marketing Organizations since 1995 and is a popular speaker on marketing, trends and destination development across North America. He also hosts the DMO sector podcast DMOU (Destination Marketing Organization University).

Prior to forming Zeitgeist Consulting, Bill served as the President/CEO of the Greater Madison (WI) Convention & Visitors Bureau from 1990-1995. During his tenure, he was the lead spokesperson and co-strategist for the successful public referendum fight to build the Frank Lloyd Wright-designed Monona Terrace Convention Center. He also succeeded in doubling the Bureau's sales and marketing budget and oversaw the launch of one of the Top 25 Marathons in the nation. Before moving to the Madison CVB, Bill led the Kankakee County (IL) CVB and landed the first multi-year contract ever awarded for the American Power Boat Association's National Outboard Championships. 

Prior to his Destination Marketing work, he held various management and programming positions with broadcast media in the Chicago area. Bill has served as the President of the Wisconsin Association of Convention & Visitors Bureaus and the Vice-Chairman of the Board of Directors of the Wisconsin Tourism Federation. Past associations have included stints as Vice-Chair of the Wisconsin Governor's Council on Tourism and the past Chair of the Wisconsin Professional Speakers Association. Bill holds an Executive MBA from the University of Wisconsin and a Bachelor of Arts degree in Political Science from Kenyon College.


TERRI WHITE'S business card says "High Priestess of Client Services". And, after 20 years running the DMOproz office, she is so much more than just that. She’s the one that makes sure your every need is met, every question answered…and that Bill shows up as scheduled! She is your secret weapon, ace in the hole and confident confidant.

Today, Terri oversees all online community stakeholder and Board surveys, manages our Destination Assessment process for select clients and heads up our newest service, DMOvizion, which provides moment-to-moment analysis of tourism video and commercials. She juggles that along with all logistics and communications flowing in and out of the firm on a daily basis.

Client Services isn't just a title, it is a passion. We're all about top level service...just ask our clients! Prior to joining Bill at DMOproz compound, Terri was a Customer Sales and Service trainer for American Girl and advocate for clients and patients for other firms in Madison WI over the years. Making sure that your questions are answered and your needs are met is part of her DNA.

  • AAA • Akron / Summit County (OH) CVB • Alabama Association of Convention & Visitors Bureaus • Alabama Gulf Shores + Orange Beach Tourism •  Albany County (NY) CVB • Alton (IL) Regional CVB • Visit Annapolis • City of Aurora (CO) • Albuquerque CVB • City of Albuquerque American Bus Association • Visit Anaheim • Anchorage (AK) CVB • Asheville Area (NC) CVB • Atlantic City CVA • Augusta (GA) CVBVisit Aurora (CO) • City of Bastrop (TX) • Visit Bastrop (TX) • Baton Rouge Area (LA) CVB • Bayfield (WI) Chamber of Commerce • Belize Tourism Industry Association • Visit Beloit (WI) • Beloit Riverfest • Visit Bemidji (MN) • Bermuda Run (NC) TDA • Big Bear Visitor Bureau • Bloomington (IN) CVB • Bloomington-Normal (IL) CVB • Bowling Green (OH) Chamber / CVB • Visit Branson • Brookfield (WI) Convention & Visitors Bureau • Experience Bryan College Station (TX) • Burkhalter Travel • Burnsville (MN) CVBCedar Rapids Area (IA) CVB • Visit Champaign County (IL) • Chesapeake (VA) Conventions & Tourism • Coastal Fairfield County (CT) CVB • Cook County (MN) Visitors Bureau • Council Bluffs (IA) CVB • City of Dalhart (TX) • Dayton/Montgomery County (OH) CVB • Decorah Area (IA) Chamber of Commerce • DeKalb County (IL) CVB • Destinations International • Dickinson (ND) CVB • Dickinson County Area (MI) Chamber of Commerce • Dickinson County Area (MI) Economic Development Alliance • Door County (WI) Visitor Bureau • Dublin (OH) CVB • Dubuque (IA) CVBDuPage County (IL) CVBVisit Duluth (MN) • Discover Dunwoody (GA) • Eagan (MN) CVBVisit Eau Claire (WI) • Elgin Area (IL) CVB • Elizabethtown (KY) TCBErie (PA) CVBEstes Park (CO) CVB • Evansville (IN) CVB • Fairfield (IA) CVB • Fargo-Moorhead (ND-MN) CVB City of Farmers Branch (TX) • Findlay-Hancock County (OH) CVB • Finger Lakes Tourism • Florida Association of DMOsFond du Lac (WI) CVBFort Collins (CO) CVB •  Greater Fort Lauderdale (FL) CVB • Frisco (TX) CVB • Fort Wayne/Allen County (IN) CVBFox Cities (WI) CVB • Visit French Lick West Baden (IN) • Galena/Jo Daviess County (IL) CVB • Gaylord Area (MI) CTB • Georgia Association of CVBs • Destination Gettysburg • Golden Isles (GA) CVB • Experience Grand Rapids (MI) Great Lakes USAGreater Green Bay CVB • City of Grants Pass OR • Greenbrier County (WV) CVB • Gulf Shores + Orange Beach (AL) Tourism  • Hamilton County (IN) CVB • Hershey Harrisburg Regional Visitors Bureau • Holland (MI) CVB • Huntington Beach (CA) CVB • Visit Illinois • Illinois Bureau of Tourism • Illinois Council of Convention & Visitors BureausIndiana Division of Tourism • Indiana I-80/90 Tourism Development Council • Think Iowa City • Irving (TX) CVBJacksonville & Beaches (FL) CVBJanesville Area (WI) CVB • Jefferson City (MO) CVB • Juneau (AK) CVB • Kenosha Area (WI) CVB • Kent County (DE) Tourism Corporation • Kissimmee Tourism Industry • Kosciusko County (IN) Visitors Bureau • The La Crosse (WI) Center • La Crosse Area (WI) CVB • Greater Lafayette (IN) CVB • Lake County (IL) CVB • Lake Erie Shores & Islands (OH) • Lake Geneva Area (WI) CVBLake Havasu City (AZ) CVB • Lanesboro (MN) Chamber of Commerce • Greater Lansing (MI) CVB • LaPorte County (IN) CVB • Laurel Highlands (PA) Visitors Bureau • Lisle (IL) CVB • Visit Loudoun (VA) • Lycoming County (PA) Visitors Bureau • Greater Madison (WI) CVB • The Madison Marathon • Mankato Area (MN) CVBMansfield/Richland County (OH) CVBMarion/Grant County (IN) CVB • Martin County (FL) • Marshfield (WI) Visitors & Promotion Bureau • Maryland Tourism Coalition • McHenry County (IL) CVB • Mendocino CVB • Menomonie (WI) Tourism Commission • Michigan Association of CVBs • Midland (TX) CVB • Midlands (SC) Authority for Convention, Sports & Tourism • Visit Milwaukee (WI) • Experience Minnesota Tourism • Visit Minneapolis North • Mississippi Tourism Association • Mississippi Gulf Coast CVB • Missouri Association of CVBs • Mobile (AL) CVC • Myrtle Beach Area (SC) Chamber/CVB • Greater New Haven CVB • New York State TIAGreater Newark CVB • Niagara (NY) Tourism & Convention Corporation • Norfolk (VA) CVB • Norfolk (VA) CVB Training & Research Foundation • Northeastern Wisconsin Arts Council • Ohio Association of CVBs • Ohio Division of Travel & Tourism • Okaloosa County (FL) Tourism Industry • Oklahoma TIA • Omaha (NE) CVB Oshkosh (WI) CVB  • Ottawa County (OH) CVB • Overland Park CVBPalm Beach County (FL) TDC • Town of Paradise Valley AZ • Pennsylvania Great Outdoors Convention & Visitors Bureau • Pennsylvania Wilds • Visit Pensacola (FL) • Peoria (IL) Area CVB  • Greater Philadelphia Hotel Association • Visit Pittsburgh (PA) • Prince William County / Manassas (VA) CVB •  Punxsutawney (PA) Chamber of Commerce • Quad Cities (IL/IA) CVBReal Racine (WI)Greater Raleigh CVB • Rapid City (SD) CVB • Greater Reading (PA) CVB • Richmond Region (VA) Tourism • Roanoke Valley (VA) CVBExperience Minnesota's RochesterRockford Area (IL) CVBRockford Area (IL) Park District • Visit Rome (WI) • Roseville (MN) Visitors AssociationSacramento CVB • St. Augustine, Ponte Verde & the Beaches VCB • St. Cloud Area (MN) CVB • St. Joseph (MO) CVBVisit Saint Paul (MN)Team San Jose • Visit Sarasota County Santa Rosa County (FL) TDC • Seattle Southside RTA • Shenandoah (TX) CVB • SouthCoastUSASouth Shore (IN) CVASoutheast Tourism Society • Visit Southern Illinois • Spartanburg (SC) CVB • Springfield (IL) CVB • Greater Springfield (MA) CVBSpringfield (MO) CVBVisit Spokane • Stevens Point Area (WI) CVBVisit Stillwater (OK) • Tacoma Regional CVB • Visit Tallahassee • Visit Tampa Bay • Texas Association of CVBs • Tioga County (PA) Visitors Bureau • Topeka (KS) CVB • Tulip Time • Trumbull County (OH) Tourism Bureau • The University of Wisconsin Arboretum • Upper Midwest CVB • Vacaville (CA) CVB • Valleys of the Susquehanna • Virginia Association of CVBs Virginia's Blue Ridge • Washington Co (PA) TPA • Wausau/Central Wisconsin CVB • Western Association of CVBs • Wisconsin Association of CVBs • Wisconsin Dells VCB • Wisconsin Department of Tourism • Wisconsin Festivals & Events Association • Wisconsin Historical Society • Wisconsin Rapids Chamber of Commerce • Greater Wilmington (DE) CVB

BOLD indicates repeat clients


"You continue to be quoted by the County Commissioners. To be told, it was the best strategy ever…" -- Virginia Haley, Visit Sarasota County 

"We used 'Destination Leadership for Boards' as the model for the retreat and had the entire Board read and discuss the book in book club fashion before the retreat! The retreat, the book and Bill were all huge hits!!!" -- Jack Berry, Richmond Metropolitan CVB 


"On behalf of the Governor's Conference on Tourism, I want to thank you for your participation at our annual conference. The results from our event evaluation showed that your program was far-and-away the highest rated…"  --Dawn Zanoni, CMM Wisconsin Dept of Tourism

 "I just can't say it enough! Our board has been buzzing since the retreat. Tremendous energy." -- Anna Tanski, Visit Duluth


"Your facilitating was both educational and entertaining. Thanks so much for your expertise, helpfulness and insights" -- Dan O'Connell, Visit Fort Wayne

"You clearly knocked another one out of the park for us! From the Mayor to our Board Chair and all of the other Board members I’ve spoken with, everyone was very pleased with the results and enjoyed their day with you. -- Brent Cory, Eagan MN CVB

"...you knocked it out of the park!" -- Renee Areng, Visit Mississippi Gulf Coast for MS Tourism Association Spring Conference.


"Thank you so much for great sessions at the Utah Tourism Conference. You are the consummate pro." -- Nan Anderson, Utah Tourism Industry Association