DMO Impact Articles Minimize

Destination Promotion: An Engine of Economic Development

by Oxford Economics

Those in the Destination Marketing field have long believed there was a direct correlation between the sales and marketing done by DMOs and the successes claimed by those in the Economic Development field. In this break-through study, that linkage is proven through a combination of case studies, interviews, literature review and statistical analysis. The finding is clear: destination promotion fuels development across the entire economic spectrum by sustaining air service, creating familiarity, attracting decision makers and improving the quality of life in a place. As a result, cities and states that prioritize destination marketing and coordinate these efforts with economic development initiatives have experienced significant site relocations and new investments as a direct result. A must-read for anyone trying to make the case that Destination Marketing is more than just "heads in beds." Click HERE to link to the study.

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Oregon Tourism: Creating Meaningful Jobs

by the Oregon Travel Commission

There are those that diss the Tourism Industry for low pay / low benefit jobs. This piece from Travel Oregon refutes that notion by identifying how Tourism jobs prepare people for success. Click HERE to view the PDF.

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Meetings Deliver: The Business Value of Meetings and Events

by MPI and Roger Rickard

Meetings drive sales and profitability for business and enable organizations to deliver on key strategic objectives. They serve as a catalyst for education and professional development, motivation, behavior change and concrete action. And for the hundreds of local economies that rely on the meetings economy, conferences create jobs and tax revenues wherever participants gather. Meeting professionals have known this for years. Now they can prove it. 

This recorded Webinar with Roger Rickard combines the findings of several reports that confirm that "Meetings Deliver."

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

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The ROI of DMO Promotion on State and Local Tax Collections

by the Ball State University Center for Business and Economic Research

The 2008 study by Ball State University researchers found that, for every dollar of DMO promotion, state and local tax revenues increased $15. Click HERE to download the PDF. Thanks to Irving CVB CEO Maura Gast for the catch and Southern Indiana Clark-Floyd Counties CTB CEO Jim Epperson for the link.  

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