DMO Impact Articles Minimize

CASE STUDY: How the Visitor Industry Contributes to the Local Economy

by the Destination & Travel Foundation and the Greater Phoenix CVB

A fascinating look into the impact of a vibrant visitor economy on property (and other) taxes...showcasing how even more vital tourism is to a community than previously thought. Compiled by the Greater Phoenix CVB and published by the Destination & Travel Foundation, this is must read stuff for any DMO pro that is attempting the communicate the value of visitors. Click HERE to download the PDF.  

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The Power of Destination Marketing

By the US Travel Association & Longwoods International

This Longwoods International study, commissioned by the US Travel Association, presents two compelling case studies on how travel marketing has had significant impact on the economies of Michigan and Philadelphia. Click HERE to view the report.  

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Visitors Mean Jobs: The Illinois Campaign

by GrahamSpencer, the Rockford Area CVB and the Illinois Council of CVBs

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

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The Colorado Case Study

by Bill Siegel / Longwoods International

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

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The Impact of Cutting Funding for Tourism Promotion

by IHS Global Insight and DK Shifflet & Associates Ltd.

Another study of the sadly misguided Colorado experience of the early 1990s...transitioned to the potential impact such a move would have on New Jersey (and your state?). Authored by James Caldwell of D.K.Shifflet and Ken McGill of IHS Global Insight. Click HERE to download the study.

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