In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

When Colorado shut down its Tourism Office in the '90s, visitation dropped like a stone. Bill Siegel of Longwoods International chronicles the disaster that some think the State is preparing to repeat. Click HERE to download the PDF.  

Petoskey Area CVB CEO Peter Fitzsimmons shared with DMOproz the formulas and calculations that helped Michigan pass a Uniform School Start bill in 2005. Click HERE to download the doc. 

"DMOs must be active advocates for the work of their organization and the power of tourism's economic impact on their local economy." Click HERE to read Greater Green Bay CVB's Brad Toll's CDME paper on Advocacy. 

Another study of the sadly misguided Colorado experience of the early 1990s...transitioned to the potential impact such a move would have on New Jersey (and your state?). Authored by James Caldwell of D.K.Shifflet and Ken McGill of IHS Global Insight. Click HERE to download the study.