Research and Trend Articles Minimize

State of International Travel: February 2016

by Destination Analysts

International travel to the U.S. is growing at an increasing rate. Using data from Destination Analysts' annual study of internationally-oriented travelers in the top 12 U.S. feeder markets (United Kingdom, France, Germany, Italy, Canada, Mexico, Brazil, Australia, China, India, Japan and South Korea), Destination Analysts share how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items) and more. CLICK HERE for more information.
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State of the American Traveler: January 2016

by Destination Analysts

Destination Analysts' semi-annual review of the state of American's view of travel. Along with the current attitudes of U.S. travelers, there is deep data on the use of technology by today's tourist and the content that drives choice. Click HERE to download the pdf.
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Early DMO Usage of (and Perceptions of the Usefulness of) the DMAI Event Impact Calculator

by Jonathan Freeze, Director of Marketing at the Greater Raleigh CVB

The DMAI Event Impact Calculator was developed to establish a uniform method of identifying the economic impact of meetings, conventions, tournaments and other events. In 2014, Jonathan Freeze, CDME, worked with DMAI staff to field a study to identify the utilization of the EIC and how it was being used to communicate impact to stakeholders and investors. You can access the study by clicking HERE to access Jonathan's LinkedIn page, where the study results reside.

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Arts & America: Arts, Culture, and the Future of America’s Communities

Americans For the Arts and Laura Mandala

This essay looks at the changing face of tourism in America, as well as the role that the arts may play in positively impacting those changes over the next 10–15 years. Click HERE for the link.

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Destination Marketing and Economic Development: Creating a Singular Place Brand

by Longwoods International

Many of us have long believed that Destination Marketing possesses an impact far greater than simply "heads in beds." That belief has now been quantified in a breakthrough study by Longwoods International and authored by our friend George Zimmerman.

Longwoods International surveyed more than 18,000 consumers regarding 10 destination marketing campaigns, a combination of cities, states and regions. And while the data points varied somewhat by destination, the results of this research were consistent across all destinations. In every case, tourism advertising by a destination and subsequent visitation significantly improved the image of that destination not just as a place to visit, but also for a wide range of other economic development objectives.

Click HERE for the link to the article.


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